What is frequency capping and how does it enhance the conversions?
Frequency capping is one of the targeting options available to Bitmedia clients. According to the world's foremost marketing gurus, frequency capping and ad reruns are both essential components of a successful marketing campaign.
Let's dive into the benefits of frequency capping and ad reruns in blockchain marketing, as well as best practices for putting them up to generate incredible results.
So, what is Frequency capping?
The frequency capping feature allows you to limit the amount of times a crypto ad is seen to a single person. It may be configured for CPC and CPM campaign types and serves as a friendly reminder to prospective leads about what your project is all about.
Frequency is the number of times a user sees ads in your Display campaign over a given time period. How FC works on Display campaigns
Frequency capping for Display campaigns:
When you set the frequency cap for a Display campaign, you manage the number of impressions you will allow an individual user to have on the campaign per day, week, or month. You can set a frequency cap to manage the number of impressions on the campaign, ad group, or ad. Third-party cookies are used by default, but if those are not available then first-party cookies are used to approximate impressions.
Examine the frequency formula below
According to scientists, we need to view anything 30 times in order to remember it, and recurrence is a key to our memory. We are not suggesting that you increase your frequency capping to 30, but increasing the allowable impressions per person from 1 can greatly improve the efficacy of your crypto marketing campaign.
Having no frequency capping is just as bad as having it set to very low or very high values. The former indicates that your crypto marketing campaign is no longer permitted.
How to set up a frequency capping on advertsiser’s dashboard
Go to Advertiser’s dashboard and choose All Adgroups.
Click on “Ad group name”
Click on “Targeting”
Scroll down and take a look at the “Additional options”
Frequency cap can be specified as a number of times per 1 DAY, 3 DAYS or 1 WEEK. A day or a week is based on a rolling time window, that is, a day is the past 24 hours, a week is past 168 hrs.
There is nothing that prevents it from being displayed to the same individual many times. As a result, you may find yourself with little money and viewers that have seen your ad far too many times to not be sick of it.
Low frequency is incorrect, but high frequency is dangerous. What's the snag?
Bitmedia's staff feels that the frequency capping value should be set at 10 at the start of the marketing campaign and subsequently increased to 20, as Google proposes.
Here are some tips from the Bitmedia team for increasing the success of your crypto ad campaigns.
- Test different frequency capping values with Ad Groups.
- Rotate creatives during campaign lifecycle.
- Increase frequency capping as your campaign progresses
- Start from 10 and move the setting up to 20 as your campaign develops
- Make sure your landing page is ready for conversions
Thanks for your attention. Happy journey with Bitmedia crypto ad network!