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How to Target Web3 Audiences in Advertisers Dashboard — Step-by-Step Guide

Web3 audiences is a truly unique functionality that allows you to show your ads only to specific crypto wallet owners or people with the needed preferences in crypto.

In essence, we have collected for you audiences of users who are segmented by balances (the amount of funds in the relevant cryptocurrency in their wallets), by types of investments (Bitcoin, Ethereum, Tether, Memecoins, or even DeFi), or by interests (Gaming, Gambling, Trading, NFT). You should follow the next steps to take advantage of this exclusive functionality.

Step-by-Step Guide to Launching Web3 Ad Campaigns

1. Go to Campaigns

Go to Campaigns

2. Click Add Campaign

Click Add Campaign

3. Ad Campaign Name

Enter a title for your ad campaign and click "Continue".

Ad Campaign Name

4. Ad Group Name

At this stage, we enter the Title of an ad group and select the type of group: Web3 Audience Targeting, for which fixed payment is set by CPM (Cost Per 1K Impressions).

Ad Group Name

5. Choose Budget Limit

Then we select a budget limit: 1) don’t limit ad campaign, 2) Set a daily limit ($200 is the minimum requirement). Press "Continue".

Choose Budget Limit

6. Find Your Web3 Audience

Let’s move to the most important step, where we can find all the available audiences, their descriptions, characteristics, and costs. Here, you can choose only one audience. Then click "Continue".

Find Your Web3 Audience

7. Choose Banner Type

Now you’re at the pre-final step where you should select the banner type (text, image, responsive, HTML5).

Choose Banner Type

8. Upload Creatives/Banners

Finally, upload your banners, add titles, links, and press "Apply for approval".

Upload Creatives/Banners

9. Launch a New Campaign

You will receive an email with banner moderation results as soon as our team checks them. Once approved, you will be able to launch your ad campaign in the Campaigns section https://bitmedia.io/app/adv/campaigns by activating this toggle next to your campaign.

Launch a New Campaign

Wish you amazing results with Web3 advertising at Bitmedia.io!