How to Build UTMs in Advertiser’s Dashboard — Step-by-Step Guide

So, you have created a new ad campaign. Now you decided to track your website traffic. You need to build some UTMs. You can find our UTM builder in any creative section. It was designed to compose URLs for ad campaigns with

fill a details

You can see it contains essential elements like utm_source, utm_medium, utm_campaign. We recommend applying the {source} variable to track publishers' IDs in your Google Analytics or any other tracker.

specify parameters

Go to Google Analytics and find:


All traffic,



Secondary dimension,

Campaign to see publishers' IDs or Ad content to see banners.

utm_content is added automatically, so you may see banner ID and size in your GA without putting it into the URL. It's very comfortable, especially if you don't like long URLs. Don't hesitate and refer to our account managers if you still have questions. We're happy to assist you.