Your Gateway to Targeted Blockchain Audiences
The leading crypto advertising platform that on a daily basis helps hundreds of businesses.
Key Features in Web3 Advertising
Bitmedia as a Web3 ad network features a self-serve approach, giving marketers/advertisers direct control over their campaigns. This model brings three main advantages:
Direct Control
Marketers can tweak campaigns on the fly, responding quickly to performance data.
Cost Savings
Eliminating intermediaries reduces expenses, freeing up more budget for ad investments.
Adaptability
These platforms provide a range of tools for precise targeting, bid management, and creative ad customization.
How it Works
Anonymous Data Collection
The journey begins when a user connects their wallet through one of our data providers or publishers. At this point, an anonymous ID is assigned to their device, guaranteeing privacy while allowing us to gather data for targeted advertising.
Audience Segmentation
Next, we explore blockchain indexing and categorizing individuals based on their wallet address’s holdings and activities. This process allows us to understand the unique preferences and behaviors of different segments within the crypto community.
Displaying Personalized Web3 Ads
With a deep understanding of each audience segment, we’re able to display highly relevant, Web3 personalized ads. For example, users engaged in DeFi platforms will see ads related to DeFi products and services, making certain that the content they encounter is aligned with their interests.
Measuring On-Chain Conversions
Our innovative Web3 cookie library facilitates end-to-end tracking of user engagement, from ad exposure to conversion. This capability enables advertisers to accurately measure the ROI of their ad spend, providing clear insights into the effectiveness of their campaigns.Bitmedia.IO Publishers
Which Web3 Users Can We Target?
Our team can help you create a specific audience that will fill your needs, contact us and start your ad campaign
Crypto Traders
NFT Holders
Crypto Degens
Hodlers
Crypto Holders
Niche Coin Enthusiasts
Gambling Token Gamers
Target Web3 Audience with Accuracy
Harnessing Blockchain Data:
- Tap into the unique space where public information and private identity coexist.
- Use a strategy that respects privacy while utilizing transparent blockchain actions.
- Deliver marketing messages, like engaging images or HTML5 banners, directly to prospects’ wallets.
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Bridging Web 2.0 and Web 3.0:
- Merge traditional Web 2.0 marketing strategies with innovative Web 3.0 technologies.
- Open up new opportunities to connect with audiences in unprecedented ways.
- Use wallet activity as a key data point to indicate purchasing behavior and interests, optimizing campaign effectiveness.
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Strategic Approach:
- Combine the best of Web 2.0 expertise with the advanced capabilities of Web 3.0.
- Offer technologically advanced and secure advertising solutions.
- Transform targeting Web3 wallet owners from a mere opportunity to a competitive advantage for your brand.
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Why Choose Bitmedia.io for Crypto Wallet User Targeting?
Bitmedia.io leads the way in advertising innovation and provides the perfect platform for targeting crypto wallet users.
Our extensive data collection and audience segmentation processes allow advertisers to reach highly relevant demographics with personalized Web3 ads.
Advanced measurement tools allow for precise tracking of on-chain conversions, offering a clear view of campaign performance and ROI.
FAQ
What are Web3 ads?
Web3 ads are promotional content that marketers invest in to display across Web3 platforms, forums, and other relevant spaces where they can engage an audience. These ads can vary in format, including banner ads, search engine marketing (SEM) ads, social media ads, and more, allowing marketers to tailor their strategies to best suit their target demographic.
What is a Web3 programmatic ad network?
Web3 programmatic ad networks are automated platforms that use blockchain to streamline the buying and selling of digital ads. These networks stand out by using smart contracts, offering a transparent, efficient, and secure way to manage ad transactions. They create a decentralized space for advertisers to directly reach their audience, ensuring precise ad targeting without the need for intermediaries.
How do Web3 ad networks stand apart from Web2 ad networks?
Web2 ad networks are centralized and often come with issues like hidden fees, opacity, and ad fraud risks. On the other hand, Web3 ad networks bring the transparency and security of blockchain technology to advertising, with notable differences:
— Transparency: With an immutable record of transactions, verifying ad performance is straightforward.
— Security: Smart contracts automatically enforce the terms, minimizing fraud.
— Efficiency: Cutting out middlemen reduces costs and streamlines ad placements.
What is Web3 audience segmentation?
Web3 audience segmentation refers to the process of dividing a Web3 platform's user base into smaller, distinct groups based on specific criteria such as ownership of digital assets (like NFTs or cryptocurrencies), interaction with decentralized applications (DApps), participation in DeFi (Decentralized Finance) platforms, involvement in gaming or metaverse environments, and other blockchain-related activities. This segmentation allows for more personalized and targeted marketing strategies, content delivery, and product development tailored to the unique interests and behaviors of different user groups within the broader Web3 ecosystem.