How to Create Ad Campaigns in Advertiser’s Dashboard — Step-by-Step Guide

Have you been considering launching an Ad Campaign but experiencing difficulty? There's no need to be concerned, we've got your back! Check out our most updated platform guidelines and all you can do with it to start a successful Ad Campaign.

We’re happy you have decided to choose Bitmedia as your advertising partner! This guide includes a detailed explanation on how to create an efficient ad campaign. We’ll tell you more about targeting and other settings you can apply so that your ads could drive better results.

• Step 1. Start New Ad Campaign

• Step 2. Create Ad Group

• Step 3. Set Ad Targeting

• Step 3.1. Choose the Right Ad Placement

• Step 3.2. Set Other Targeting Options

• Step 4. Upload Creatives

• Step 4.1. Choose the Type of Banners

• Step 5. Fund the Account

• Step 6. Appear in Creative Section

How to Start a New Campaign

To start an ad campaign, go to “All Campaigns” section and click on it.

Here you can see all campaigns you've ever created on Bitmedia. Click on "Add campaign" button and start creating your ad campaign.

Step 1. Start New Ad Campaign

Let’s move to the first step. Just name your campaign and press continue.

The name of your campaign should be between 3 and 32 symbols long.

Step 2. Create Ad Group

As soon as you named your campaign you need to create your first ad group, you should also name it and choose the Pricing model you want to follow: CPC stands for cost per click or CPM which stands for cost per 1000 impressions.

Scroll down and pay attention to the bid. CPC and CPM models have different average bids, so we've already put them for you into the bid field. The higher the bid you set the more chances you have to get more impressions. You may ask your account manager on the respective current average market bids if you want to get higher priority at auction. You may also set a daily limit for the ad campaign here and change it later together with your bidding.

Step 3. Set Ad Targeting

Now let’s move on to the third step “Targeting”.

Step 3.1. Choose the Right Ad Placement

Geo and Language

Ok, let's have a closer look at targeting.

There are preferred and excluded country and region options available. You can set each country one by one or choose the whole region.

You can select the language of the website where your ads will be displayed.

You can also select a relevant device type and operation system for your ad campaign.

In the “Sources” section we have the “Package Placement” available. You can choose the package which suits your product best and continue to other targeting settings you may need.

In the “Audiences” section you may add the audience for your next retargeting campaign. Please, note that this option is available for existing advertisers.

The Audience setup is covered in the following article.

Step 3.2. Set Other Targeting Options

Now we can go to other targeting sections that are also important for successful audience targeting - Ad rerun, Display Time, Budget pacing, Frequency Capping, VPN&Data Centers, Ad unit format.

Now scroll down to proceed with other settings: Ad rerun, Display time, Budget pacing, Frequency capping, VPN & Data centers, and Ad Unit format.

Ad rerun is the period within which the user should see your ads again. We recommend to set three days to avoid being annoying or forgotten by the user.

Display time is the time of the day when your ads are shown to viewers. Please bear in mind that it goes along with the UTC 0 zone.

Also, pay attention to the budget pacing, if you want your daily budget to disseminate within 24h, please choose “Evenly”. Your daily budget should be at least $50. If not, ASAP is applied by default.

One of the important settings is frequency capping. This setting determines how often each banner or the entire ad campaign will be displayed to a unique viewer. Please note, for CPM traffic, we recommend a cap of up to 20.

The next one is VPN & Data centers. Using this setting you can include or exclude the users who use the mentioned services.

The last but not the least is Ad Unit format. Here you may choose a type of the ad unit where your ads will be placed on.

We recommend selecting both regular and sticky banners as this way your ads will be more noticeable by audience.

Step 4. Upload Creatives

The last step is to upload creatives. Go back to your Ad group, enter it and click on Creatives tab. Then choose an option “Add creative”.

Display ads is the only available option for the moment.

Step 4.1. Choose the type of banners

Text Ads

You may choose text ad, responsive ad, image ad and html5 banners. For text ads, fill in the requested fields and press “Apply for Approval”.

Responsive Ads

Responsive ads cover all available banner sizes. It consists of a logo and background along with the text fields. Add the images, fill in the text and press “Apply for Approval”.

Image Ads

The image ads are quite simple to add. Just download the banners, static or dynamic, and press continue. You can easily find the requirements for sizes and formats in our FAQ section.

HTML5 Banner Ads

Finally, we are in the html5 banners section. They are also simple to add. Upload a folder with banners, select appropriate sizes and add URLs. Don't forget to press “Apply for Approval”.

The requirements for this type of banners you will find here

For all ad types, you may also enable a setting “Run ads after approval” which allows your ads to get active automatically after moderation under condition that your ad campaign is already funded.

Step 5. Fund the Account

One of the most important steps is to Fund your account by clicking on the “Top up balance” button. There you will have an option to deposit funds to your Main balance or directly to your ad campaign. Kindly note, that only funded campaigns can be activated.

Step 6. Appear in Creative Section

In the ad campaign menu you have a separate tab with creatives. Here you can check the URL and assets before they are displayed. Each ad is approved by our team and you're always notified when it happens. As long the ad is approved you are free to start showing it to our audience.

If you want to add more banners, select an appropriate ad group, go to the creatives tab and press + “Add Creative”.

You can also choose to copy one of the existing assets and use it as a new creative. If you decided to copy the existing banner, you may rename it or modify it if needed.

We added the copy option for creatives

• for ad groups: go to ad campaign tab and select an appropriate
• for ad campaigns: just select the element you'd like to copy and press Copy. You may easily rename or modify the copied component.

These are the necessary steps to create the ad campaign. Kindly note, our account managers are always available to assist you on each step. Do not hesitate to contact us at [email protected] if you have any questions.