How to Set Up Header Bidding in Publisher’s Dashboard — Step-by-Step Guide

This guide provides a few steps to setting up and managing Prebid.js (Header Bidding) on Bitmedia Publisher’s dashboard

Bitmedia.IO launched innovative Header Bidding technology for publishers. This new feature uses Prebid.js to optimize ad inventory sales in real time, transforming how publishers monetize their platforms.

Pushing Ad Sales with Header Bidding

Header Bidding technology represents a significant advancement over the traditional waterfall model, commonly used by websites and mobile apps. Header Bidding allows multiple advertisers to bid simultaneously for ad spaces, maximizing competition and enhancing revenue potential for publishers. Unlike real-time bidding, Header Bidding offers a simpler integration process, making it accessible to a broader range of publishers.

How Header Bidding at Bitmedia Works

With Header Bidding, publishers can offer their ad spaces to multiple advertisers at once. Advertisers submit real-time bids, and the highest bidder wins the ad space, resulting in higher sales for advertisers. The technology relies on a JavaScript code placed in the header of the publisher's website, which generates asynchronous ad requests to advertisers using Header Bidding logic.

The Header Bidding framework complements the primary ad server, such as Google Ad Manager, by enabling publishers to create ad positions on their sites. The Prebid.js library, widely used in the industry, allows for easy addition and removal of advertising partners, offering flexibility and control to publishers.

Streamlined Bidding Process

To implement Header Bidding, publishers integrate a JavaScript Header Bidding wrapper into their website's code. This wrapper conducts an auction among advertisers during page load, with bids sent to the ad server for processing. The highest bidder secures the ad space, and their creative is displayed on website.

Publishers must add their Google Ad Manager network ID to the Header Bidding framework. The framework generates positions with prioritized bid ranges in Google Ad Manager and provides JavaScript code for site integration.

Key Participants in the Process

Header Bidding Wrapper (Solution): A software product built on Header Bidding technology, serving as the auction platform. Prebid.js is a popular library requiring minimal site code intervention.

Header Bidding Adapters: Advertising partners that place bids. A list of advertisers is available on Prebid's official site.

Publisher: The website or mobile app earning revenue from ad displays.

Analytics Module: Provides essential data on each adapter participating in the auction.

Ad Server: Retrieves the highest bid creative from the Header Bidding Wrapper and displays it on the site or app.

Setting Up Prebid.js with Bitmedia.io

Visit Prebid.js download page https://docs.prebid.org/download.html and select the Bitmedia adapter and other networks for monetization.
Click 'Get Prebid.js!' to download the compilation file.
Log in to Bitmedia dashboard for Publishers, select your website, and create a new ad block (ad unit) with the Header Bidding format.
Choose the ad block (ad unit) size.
Receive the Prebid.js configuration code for the Bitmedia adapter.
Follow the basic example https://docs.prebid.org/dev-docs/examples/basic-example.html to configure the Prebid.js adapter on your website.

Strengthening Publishers with Advanced Technology

Bitmedia's Header Bidding technology empowers publishers to optimize their ad revenue by tapping into a competitive bidding environment. With integrated Prebid.js publishers can easily manage their ad inventory, enhance transparency, and boost earnings.

Happy journey with Bitmedia!

Bitmedia.IO, a leading crypto ad network, is announcing the launch of its innovative Header Bidding technology for publishers. This new feature uses Prebid.js to optimize ad inventory sales in real time, which transforms the way how publishers monetize their platforms.

Here are the main advantages of header bidding for publishers:

Increased Revenue: By allowing multiple advertisers to bid simultaneously, header bidding maximizes competition for ad spaces, often resulting in higher bids and increased revenue for publishers.

Access to More Demand: Publishers can integrate multiple demand sources, increasing the pool of potential advertisers and improving the chances of filling ad inventory at the best possible price.

Improved Yield Management: Header bidding provides publishers with greater control over their inventory, allowing them to optimize yield by selecting the highest-paying ads from various demand partners.

Enhanced Transparency: With header bidding, publishers gain insights into the bidding process and advertiser demand, enabling more informed decision-making and better inventory management.

Reduced Reliance on Waterfall Model: Unlike the traditional waterfall model, header bidding allows all demand sources to compete on equal footing, reducing latency and inefficiencies associated with sequential bidding.

Better User Experience: By optimizing ad delivery and reducing latency, header bidding can improve page load times and overall user experience, leading to higher engagement and retention.

About Bitmedia.io

Bitmedia.io is a leading crypto ad network dedicated to providing innovative advertising solutions for publishers and advertisers. With a focus on transparency, security, and efficiency, Bitmedia.io continues to set the standard in digital advertising.