The cryptocurrency market has been bearish for most of the summer, but the bullish trend is back, with bitcoin now soaring over the significant $50,000 mark. Everyone who thought that...

Increasing your conversions and your return on investment (ROI) is critical to any marketing campaign. But many marketers make basic mistakes that will cripple any chance of boosting these metrics....

Landing page conversion rate should matter to every crypto platform that intends to carve out a market share of online clients. When it comes to the blockchain industry, improving conversions...

There are many different types of web traffic out there that you can drive to your crypto website, platform or app, but ruling out certain types of traffic as potential...

If you have closely followed Part I - Pre-Launch and Part II - Launch of Bitmedia’s DeFi marketing guide, then let’s assume that omnichannel marketing already blends in seamlessly with...

If you’re looking to stand out in a saturated regional market, having a crypto ad campaign that’s on point is the difference between regular success and wild success. AAX, an...

Marketing is changing. To be more precise, it is the consumer, the public, the audiences that are changing and marketing, as a derivative of the altered behaviour, must evolve accordingly....

Although a chance of winning a lottery is understood by many to be exceedingly remote, people do play it and play it often, especially when the organisation behind the lottery...

As we are imminently approaching the next bitcoin halving event, we, the team behind Bitmedia.io would like to take a moment and delve into the basics behind halving and why...