Hacks & Tips

Paid acquisition rarely sends one clear signal. Conversions can grow while CAC rises. A profitable channel can stop scaling. Performance can drop while traffic stays flat. Those situations call for...

A new blockchain product can be difficult to explain in a banner or a short social post. A YouTube creator has the capacity to show how a game works, walk...

Choosing banner ad sizes starts with design, but the decision also affects which inventory an advertiser can access. The dimensions you prepare affect which placements can show the creative and...

You negotiated the deal, and the CPA is strong: $50-$250 per FTD depending on the GEO tier. Or you have a 20-50% RevShare deal that looks even better once high-value...

The International 2026 is over. Team Spirit took the Aegis in Shanghai after a 3-2 final against PVISION on August 23.  The tournament showed how concentrated gaming attention can become...

You've launched a video campaign. Maybe it's been live for a few days, maybe a few weeks. Either way, the question has shifted to “how do I make this work...

If you're running banner or display campaigns right now, you already know the feeling. The dashboard looks fine. Impressions are healthy. CTR hasn't collapsed. And yet your CPA keeps drifting...

Every advertiser wants their banner to stand out. The irony is that the harder a banner tries to grab attention with the brighter the color and the bolder the frame,...

A 39-day tournament with 48 teams and 104 matches demands a different advertising approach at every stage. Each stage brings different audiences and betting behavior. Bettors' plans change with the...