Hacks & Tips

During the early 2020s, the cryptocurrency market experienced a period of growth and speculation primarily focused on expansion. At that time, crypto advertising strategies included sending marketing messages to a...

In 2026, Web3 advertising is the main way to reach people who are digitally native, thanks to advanced, enterprise-level technology. The industry has moved beyond 2021-era hype and established results-oriented...

The 2025 Hubspot's State of Consumer Trends report indicates that 75% of consumers view privacy as a fundamental right and desire control over their data's collection and usage.  Since 2019,...

Crypto scams have grown into a multi-billion-dollar global problem. For agencies, publishers, media partners, and influencers working with Web3 projects, verifying legitimacy is no longer optional - it’s the most...

A study published by the University of Surrey reports that up to 90% of blockchain-based startup initiatives are expected to fail. However, investors continue to hold a positive view of...

Are your posts on X getting almost no views? Feeling like all your effort on this platform went down the drain? You’re not alone. In 2025, major platforms like Instagram,...

A number of dominant platforms, most notably Google and Meta (Facebook), control the internet's attention economy, which has been built up over the past 20 years. These platforms have mastered...

When Web2 brands move into the Web3 space, they typically run into problems they didn't predict. Even with deep pockets and decades of marketing experience, many established brands still struggle...

Influencer marketing metrics matter because they turn guesswork into insight — they help brands distinguish which creator partnerships actually move the needle (reach, engagement, conversions) versus those that merely generate...