Hacks & Tips

A number of dominant platforms, most notably Google and Meta (Facebook), control the internet's attention economy, which has been built up over the past 20 years. These platforms have mastered...

When Web2 brands move into the Web3 space, they typically run into problems they didn't predict. Even with deep pockets and decades of marketing experience, many established brands still struggle...

Influencer marketing metrics matter because they turn guesswork into insight — they help brands distinguish which creator partnerships actually move the needle (reach, engagement, conversions) versus those that merely generate...

Wherever large amounts of money circulate, be it banking, lending, or digital assets, fraud and scams inevitably follow. Cryptocurrency is no exception. Chainalysis reports that in 2024, cryptocurrency scams received...

Good marketing is an essential part of helping a crypto project stand out in a crowded market. But just spending money on ads isn’t enough; you need to measure advertising...

There’s a strange paradox in crypto niche. Traffic is booming, the audience is hungry for news, press releases, guides, reviews, and market insights, while many sites are still running outdated...

Every new crypto startup dreams of global adoption, and finding the right place to advertise would be straightforward. Despite the billions flowing into Web3, many projects still struggle to place...

No matter how new or creative your project is, it won’t really exist until the right individuals begin promoting you. People today can recognize a sales pitch instantly, and they...

A couple of years ago, if your crypto ad was in English, you were already ahead of half the market. Fast-forward to 2025, and that same strategy might be the...