Hacks & Tips

Crypto scams have grown into a multi-billion-dollar global problem. For agencies, publishers, media partners, and influencers working with Web3 projects, verifying legitimacy is no longer optional - it’s the most...

A study published by the University of Surrey reports that up to 90% of blockchain-based startup initiatives are expected to fail. However, investors continue to hold a positive view of...

Are your posts on X getting almost no views? Feeling like all your effort on this platform went down the drain? You’re not alone. In 2025, major platforms like Instagram,...

A number of dominant platforms, most notably Google and Meta (Facebook), control the internet's attention economy, which has been built up over the past 20 years. These platforms have mastered...

When Web2 brands move into the Web3 space, they typically run into problems they didn't predict. Even with deep pockets and decades of marketing experience, many established brands still struggle...

Influencer marketing metrics matter because they turn guesswork into insight — they help brands distinguish which creator partnerships actually move the needle (reach, engagement, conversions) versus those that merely generate...

Wherever large amounts of money circulate, be it banking, lending, or digital assets, fraud and scams inevitably follow. Cryptocurrency is no exception. Chainalysis reports that in 2024, cryptocurrency scams received...

Good marketing is an essential part of helping a crypto project stand out in a crowded market. But just spending money on ads isn’t enough; you need to measure advertising...

There’s a strange paradox in crypto niche. Traffic is booming, the audience is hungry for news, press releases, guides, reviews, and market insights, while many sites are still running outdated...