Hacks & Tips

You negotiated the deal, and the CPA is strong: $50-$250 per FTD depending on the GEO tier. Or you have a 20-50% RevShare deal that looks even better once high-value...

The International 2026 is over. Team Spirit took the Aegis in Shanghai after a 3-2 final against PVISION on August 23.  The tournament showed how concentrated gaming attention can become...

You've launched a video campaign. Maybe it's been live for a few days, maybe a few weeks. Either way, the question has shifted to “how do I make this work...

If you're running banner or display campaigns right now, you already know the feeling. The dashboard looks fine. Impressions are healthy. CTR hasn't collapsed. And yet your CPA keeps drifting...

Every advertiser wants their banner to stand out. The irony is that the harder a banner tries to grab attention with the brighter the color and the bolder the frame,...

A 39-day tournament with 48 teams and 104 matches demands a different advertising approach at every stage. Each stage brings different audiences and betting behavior. Bettors' plans change with the...

Ask ten media buyers what they think of pop ads, and you'll get ten different answers. Some swear pop-under traffic is the cheapest, most reliable volume they've ever bought. Others...

Finance advertising is expensive. Anyone who has run campaigns in the finance vertical knows that traffic costs are high, audiences are cautious, and a single conversion can take days or...

Walk into any business meeting, and you'll hear these two words used as if they mean the same thing. A startup founder says, “We need more marketing,” but means “run...