Why Testing the Web Traffic Types in Crypto Advertising Matters!
There are many different types of web traffic out there that you can drive to your crypto website, platform or app, but ruling out certain types of traffic as potential revenue streams without testing them is a rookie mistake. You should be testing out the different types to see which work best for your business, then optimizing those traffic funnels.
What is Web Traffic?
Simply put, web traffic are humans from all around the world who use the internet. These people find their way to your online business in many ways, but at the end of the day, they’re still website traffic sources. Whether they found you from Google, clicked a link in an email, are coming from an affiliate or saw your billboard at the side of the highway, they’re still known as web traffic sources.
The higher the web traffic on your site, the more people are looking at your online business. By analyzing their behavior on your site, you can fine tune and optimize crypto traffic funnels to ensure every drop of web traffic has the highest chance of converting into a new customer.
You can find the traffic sources of a website through Alexa or Google Analytics. These analytic sites will break down the types of web browser used and the traffic source to help you polish your content strategy!
What Types of Web Traffic Are There?
As we already mentioned, there are several types of website traffic sources out there. The source of the traffic gives a particular segment its name. For example, direct traffic typed in your URL specifically into the address bar, while social web traffic will have come from a social media channel. The various types of web traffic are as follows:
Direct Traffic Sources
Direct traffic consists of users who typed in your URL to the address bar and came directly. More often than not, these people will already know who you are and are the easiest to convert owing to the fact that they’re already familiar with your brand.
This category can also include internet traffic sources that offer no tracking parameters, such as URLs embedded in PDF documents or from their bookmarks bar. Even so, this shouldn’t impact this high-quality metric that you should be using.
When you see organic traffic in your web traffic reports, this means that these people found your crypto project via search engines. Hurrah, all those months of SEO work have finally paid off, meaning that your blockchain business is ranking well on various search engines for popular terms. This bracket doesn’t include paid listings, obviously.
As the name suggests, paid traffic is any web traffic that comes from paid advertising. This could be Facebook ads, paid listings on a search engine or through display advertising companies, like Bitmedia. This traffic is highly targeted and should be sent to a custom designed landing page to improve conversion rates.
Paid media advertising is a powerful tool that should be part of every business’ marketing strategy. By using
- ad frequency capping
- filtering out low-quality publishers
you can improve your cost per acquisition significantly, fine tuning it every step of the way. This type of traffic is also known as PPC traffic sources.
Social traffic is traffic that comes from a link on social media. While these links have little to no SEO value, they can be a powerful tool to gauge how popular you are. Compare which social media channels are sending the most traffic and focus on building up your presence on that particular channel. Not all social media channels will work as well as one another, so play to your strengths.
Email traffic is the users on your site that come from links placed in emails. Whether this is from an email marketing campaign that you did, the links in your email signature or perhaps someone sent their friend a link in an email. If you’re using email marketing, you should be sending this traffic to a dedicated landing page, so filtering out which traffic is coming from email campaigns versus your signature is easy to identify.
Getting into people’s inboxes is the first step of this puzzle, with getting them to open it and clicking a link being the two hardest parts of email traffic to master. This makes it a great tool if you can master it, but it’s a tricky beast to tame.
Referred traffic is visitors that have been sent to your site from another website. Other sites could link to you and recommend your crypto project, link to you as a source of information or have an affiliate deal with you. Whenever someone lands on your website from another website, this is known as referred traffic. It’s a great source of traffic and has lots of great SEO juice too. However, it can be hard to get and often gets a bad rep because of black hat SEO techniques abusing this type of traffic.
What is the Top Traffic Source?
Each type of internet traffic source has its own pros and cons, but paid traffic tends to be the best in terms of value. The targeting mechanisms allow you to fine tune, refine and essentially create the perfect ad set and target group. This will drastically increase conversion rate and improve performance of your traffic!
If you want to learn more about how you can use paid advertising to boost your traffic, conversion rates and bottom line, reach out to Bitmedia’s support crew and we’ll answer all your questions and help you get your paid crypto advertising campaign off the ground and flying.Boost Crypto Traffic