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Marketing for NFT games: what works in 2024

Marketing for NFT games: what works in 2024

I can’t answer clearly that I calmly take changes in my stride. On the one hand, the older I get, the more I like stability. On the other hand, when everything is too stable – it seems to me that I am degrading. In fact, I’m worried about the sense of stability and I’m starting to stress. Sometimes stability makes me bored

The answer is probably yes since its reach has gone so far that it has become the world’s most commonly used form of language for communication. Long before, English has already been established as the world’s lingua franca. Aside from the fact that it can be easy to learn, it is widely spoken by many people. I am convinced that absolutely every person on the planet must know English because it is the language of international communications. In the conditions of globalization, it is impossible to avoid English

I perceive written information better. since visual perception is more effective for me. When I see words and texts, I have the opportunity to read them again, and when I listen to someone, I do not ask to repeat them several more times. And usually spoken information is heard quickly, while written information I can perceive longer and analyze better

I immediately took up dancing and music. As a child, I was fascinated by art and I never got tired of it. I don’t remember that I didn’t have time for music school or dancing, I never got bored of them

In the city where I live now, there are only a few large clothing and shoe stores. But there are still many second-hand, local stores, whose prices are much higher than those of chain stores. I don’t see anything wrong with chain stores, except that the production and subsequent disposal of things for these stores depletes the planet’s natural resources.

Marketing for NFT games: what will work in 2024

The NFT gaming market is currently experiencing significant growth, with trading volumes and sales counts reaching unprecedented levels. In February 2023 alone, according to DappRadar data, trading volume in the NFT gaming market surged to an impressive $145 million, representing a remarkable increase of 226% from the previous month. In addition, the sales count grew by 103.5% to 51,346, marking the highest number ever recorded. These impressive statistics demonstrate the growing popularity of NFT games.

The NFT gaming market is expected to continue its impressive growth trajectory, with the global market projected to grow at a CAGR of 32.56% during the forecast period from 2022-2027. It is no surprise that NFT games have become a hot topic in the gaming industry and continue to attract more players and investors.

Top methods for NFT games promotion

The NFT games market is rapidly growing, with over 203 games currently in Alpha testing, and a further 299 in Beta testing. This market is expected to double in size by 2024, with 225 games currently in pre-sale and 371 games currently in development. As this sector expands, more businesses are adopting innovative marketing strategies to promote their NFT games and stand out from the competition. In addition, the number of unique active wallets (UAW) in the blockchain gaming sector has increased by 60% this year and gaming represents 49% of all daily blockchain activity, according to DappRadar info.

It’s crucial for NFT game developers to have a solid promotional plan in place. We’ll explore the top methods for promoting NFT games and reaching potential players in this growing market.

Start promoting your game before the launch

NFT marketing can be used to create and strengthen a company’s reputation by connecting with a target audience. It will also help you keep your audience informed about your upcoming product and learn about their preferences. If you start this process well before the release of your game, you will have a whitelist of players who are eager to test it before anyone else.

  • Create communities

There are currently two very important social media platforms for NFT marketing: Discord and Twitter, which are present in almost all marketing strategies.

Twitter is ideal for providing up-to-date information and as a discussion forum for users. In addition to Twitter, Discord is very good for “closing the sale”. It has a more private nature and can gather hundreds of thousands of users. Someone who is already almost certain that they will download the game and invest in NFTs will definitely add your Discord channel. Therefore, Telegram and Discord are taking another step forward.

  • Be active on social media, communicate with users

Social media platforms such as Twitter, Facebook, Instagram, Discord, and Reddit are excellent places to engage with NFT communities and promote your game. Make use of the opportunities presented by these platforms: interact with users, conduct live streams, share updates, hold Q&A sessions.

Maintaining a close connection with your community across all your social media platforms is essential. By regularly engaging with your followers, responding to their inquiries, and addressing their concerns, you can build a loyal fanbase that will promote your NFT game to others. Remember, a strong community can be a powerful tool for promoting and growing your NFT game. Bitmedia has partnerships with more than 600 crypto/NFT influencers that are ready to promote your project in the most effective way.

  • Use paid ads 

Use paid advertising through crypto ad networks, for example, Bitmedia.IO to reach the most relevant audience for your NFT game. With the increasing popularity of NFT gaming, there are now many specialized ad networks targeting this specific audience. These networks allow you to target users based on their interests, behavior, and demographics, ensuring that your ads are shown to those most likely to be interested in your game.

  • Cooperate with influencers

Collaborating with influencers can be a highly effective strategy for promoting NFT games in 2024. Influencers have the trust of their communities and can have a significant impact on their followers’ purchasing decisions.

It is crucial to carefully choose influencers who align with your brand values and have an audience that matches your target market. They can do gameplay of your game and share it through their promotion channels. By working with influencers, you can increase brand recognition, reach a broader audience, and boost sales.

  • Launch PR campaigns 

PR campaigns can be a highly effective marketing strategy for NFT games. Through PR campaigns, you can draw attention to your game by reaching out to various mass media such as gaming blogs and news websites, and getting them to cover your game. 

It’s important to create different types of content such as press releases, opinion articles, interviews with team members that attract the attention of the media and the public through different channels. PR content provides a consistent presence in the media, allowing you to attract potential players to your game and social media channels. All types of content you can order on Bitmedia marketplace or by asking account managers to send full media plans.

  • Stay interesting: offer something new to your players

Offering something new to players and constantly evolving is a crucial aspect of NFT games marketing. It’s important to be different, try new concepts, and offer unique in-game items to keep players interested and engaged. 

By updating your game regularly, you can stay relevant and competitive in the market. Keep an eye on emerging trends and what your competitors are doing to stay ahead of the curve. Don’t be afraid to take risks and try new things, as it can help differentiate your game from others and attract a wider audience. Remember, players are always looking for something new and exciting, so it’s important to keep things fresh and interesting to maintain their attention.

  • Marketing plan and budget

Last but not least – the marketing strategy and budget are crucial for the success of an NFT game. Developing a comprehensive marketing plan and budget is essential. Without a budget, you can’t achieve much. A well-thought-out plan should outline the key performance indicators (KPIs) for achieving your marketing goals, define your target audience, and identify the channels through which you’ll reach them.

Your marketing budget should be allocated across different channels, such as social media, influencer marketing, PR campaigns, and paid advertising. Be sure to regularly review and adjust your marketing plan and budget as needed.

In conclusion

The NFT gaming market is growing at an unprecedented rate, with impressive trading volumes and sales counts. As the NFT games market expands, it’s crucial for game developers to have a solid promotional plan in place. Top methods for promoting NFT games include starting promotions before the launch, creating communities, being active on social media, using paid ads, collaborating with influencers, launching PR campaigns, and offering something new to players. With the right promotional strategies in place, game developers can successfully promote NFT games and reach potential players in this growing market.