The crypto industry rapidly adopted advanced digital marketing techniques from its inception. Crypto projects, driven by the need to engage a global audience and achieve specific performance metrics, swiftly embraced...

During the early 2020s, the cryptocurrency market experienced a period of growth and speculation primarily focused on expansion. At that time, crypto advertising strategies included sending marketing messages to a...

The year 2025 is certainly important for the cryptocurrency and Web3 industries to become more professional. It was the year that the industry moved past the ups and downs of...

A study published by the University of Surrey reports that up to 90% of blockchain-based startup initiatives are expected to fail. However, investors continue to hold a positive view of...

Have you seen Coca-Cola’s AI-generated ads? Similar things are now appearing in crypto marketing as well. For some people, AI is worthless and too easy to spot. For others, it’s...

Contrary to popular belief, the next wave of Web3 adoption won’t come from crypto traders — it will come from gamers. With over 3 billion players worldwide, gaming is betting...

The cryptocurrency market emerged from the 2008 financial crisis. But as the world's economy gets worse in 2025, with the constant fear of a recession and crypto markets being very...

Wherever large amounts of money circulate, be it banking, lending, or digital assets, fraud and scams inevitably follow. Cryptocurrency is no exception. Chainalysis reports that in 2024, cryptocurrency scams received...

Every new crypto startup dreams of global adoption, and finding the right place to advertise would be straightforward. Despite the billions flowing into Web3, many projects still struggle to place...