Client: Rising Memecoin Project (NDA)
Objective: Drive awareness and acquisition among global crypto-enthusiasts through high-visibility digital channels.
Introduction
Memecoins depend on viral momentum and fast-paced crypto communities. For such growing projects like memecoins, mass exposure and performance-driven advertising are the most important. Here, we detail how our new client – currently trending memecoin – launched Bitmedia banner ads to reach a broad crypto audience and deliver healthy campaign metrics.
Campaign Overview
For memecoins, swift exposure on top crypto sites can turn curiosity into community growth. In June–July, the rising meme coin used Bitmedia.io crypto ad network to launch a targeted banner ad campaign. The goal was to reach engaged crypto users in key markets (Germany, UK, USA, Spain, India), test different ad formats and buying models, and optimize for cost-effective results.
Campaign Setup
This campaign combined creative flexibility and granular targeting to reach the right crypto audiences. Static and animated banners, both CPC and CPM adgroups, and diversified device targeting ensured a wide coverage.
- Platform: Bitmedia a specialized crypto ad network
- Ad Formats: Static and animated GIF banners
- Segmentation: Country, device, adgroup
- Price model: CPC & CPM
- Devices: Desktop (70.9% of impressions), Mobile
- Target GEOs: Germany, United Kingdom, United States, Spain, India
- Top Placement Sites (partial list):
Key Results & Metrics
With memecoin campaigns, what matters most is cost-efficiency and wide exposure among crypto natives.
Analyzing the campaign’s performance metrics highlights the overall scale and efficiency achieved. Below are the aggregate results from a month-long period.
1. Overall Performance
| Metric | Value |
| Total Impressions | ~4,400,000 |
| Total Clicks | ~8,300 |
| Total Spend | ~$4,800 |
| Avg. CTR | ~0.19% |
| Desktop Share | 70.9% |
Takeaway: CTR level ~0.19% is within industry benchmarks for healthy banner engagement (0.10–0.30%) – especially in the highly competitive crypto vertical—indicates audience quality and ad creative relevance. Exceptional scale and competitive CTR for a niche B2C crypto offer, with desktop traffic dominating – indicative of higher intent and conversion likelihood.
2. Geographical Breakdown
Geographical analysis reveals market-specific trends and identifies the strongest regions. The table below summarizes performance by country, highlighting both efficiency and reach.
| Country | Impressions | Clicks | Spend ($$) | CTR (%) | CPC ($$) | CPM ($) |
| Germany | 1,200,000 | 3,200 | 1,200 | 0.27 | 0.38 | 1.00 |
| UK | 1,100,000 | 2,800 | 1,100 | 0.25 | 0.39 | 1.00 |
| USA | 1,000,000 | 1,100 | 1,300 | 0.11 | 1.18 | 1.30 |
| Spain | 862,200 | 881 | 1,100 | 0.10 | 1.25 | 1.28 |
| India | 188,100 | 453 | 182.8 | 0.24 | 0.40 | 0.97 |
Insights:
– Germany and the UK produced the highest volume of quality clicks at the lowest acquisition costs.
– USA and Spain had higher CPCs, indicating strong competition or premium inventory, but still reasonable CPMs versus programmatic averages.
– India provided efficient, low-cost engagement, useful for community growth.
3. Device Performance
Examining traffic by device type uncovers user behavior patterns and conversion potential. The campaign heavily favored desktop, but both platforms showed unique strengths.
| Device | Impressions | Clicks | Spend ($$) | CTR (%) | Avg. CPC ($$) |
| Desktop | 3,100,000 | 3,800 | 3,300 | 0.12 | 0.87 |
| Mobile | 1,300,000 | 4,500 | 1,500 | 0.34 | 0.33 |
Insights:
– Desktop leads in spend, but mobile drives more clicks at a significantly lower CPC, making it attractive for mass acquisition and awareness.
– Desktop users likely have higher crypto purchasing power—valuable for wallet/financial platforms.
4. Adgroup Effectiveness
Breaking down the results by adgroup gives insight into how different buying models and audience splits performed.
| Adgroup | Impressions | Clicks | Spend ($$) | CTR (%) | Avg. CPC ($$) |
| cpm_DE | 597,300 | 1,800 | 601.99 | 0.30 | 0.33 |
| cpc_DE | 597,700 | 1,400 | 598.84 | 0.23 | 0.43 |
| cpc_UK | 539,600 | 1,600 | 555.00 | 0.30 | 0.35 |
| cpm_US | 465,500 | 473 | 633.22 | 0.10 | 1.34 |
| cpc_US | 557,500 | 585 | 623.22 | 0.10 | 1.07 |
Adgroup Insights:
– CPC buys in Germany and UK produced the best balance of CTR and low acquisition cost.
– CPM buys supported awareness, maintaining competitive CPMs in high-value markets.
5. Creative Analysis
The impact of creative testing was significant for campaign performance. Systematic A/B testing allowed the team to quickly identify and scale the best-performing banners.
| Creative | Impressions | Clicks | Spend ($$) | CTR (%) | CPC ($$) |
| gif_creat3 | 692,000 | 1,078 | 930.25 | 0.16 | 0.86 |
| gif_creat7 | 145,900 | 182 | 174.23 | 0.12 | 0.96 |
Creative Takeaway: A/B testing multiple variations of gif_creat3 considerably uplifted CTR, especially at scale. Top creatives were prioritized, yielding better results as the campaign matured.
Notes on Campaign Dynamics
Campaign scheduling is just as important as targeting. July 28th was marked as a holiday, and there was a deliberate pause on marketing activities for that date.
Reasoning: Crypto audiences generally display reduced activity and engagement during weekends and holidays. By holding back on ad spend during low-activity periods like July 28, the team protected campaign ROI and maximized efficiency—redirecting budget to days with more volume and engagement.
Dynamics and Positive Trends
Looking at performance over time reveals several encouraging trends. Continual optimization drove improved outcomes.
- CTR Growth. Day-by-day analysis showed CTR climbing from 0.11% up to 0.56% peak after optimization, indicating improved ad relevance and audience targeting.
- Cost Control. Smart balance between CPC and CPM campaigns enabled flexible bidding and spend management, keeping average CPC highly competitive (as low as $0.33 in key markets).
- Quality Desktop Traffic. High share of desktop impressions enabled more wallet installations and deeper user sessions (based on prior product analytics).
- Geo Expansion. Germany, UK, and the USA were particularly responsive, allowing for scalable user acquisition strategies.
- Top placements. Ads were featured on premier crypto sites like Coincodex, CoinGecko, GeckoTerminal, BscScan, CryptoRank, CoinCheckup, Coingape, NewsBTC, and Cryptopolitan—ensuring high-quality impressions among legitimate crypto communities.
- Creative Optimization. Systematic A/B testing rapidly singled out best-performing creative assets, minimizing wasted impressions and amplifying engagement.
Key Advantages of Bitmedia Banner Advertising
Choosing Bitmedia.io provided several unique benefits for this campaign. The network’s strengths played a decisive role in achieving and exceeding performance expectations.
- Precise Targeting: GEO, device, and ad group flexibility ensure your message is delivered to real crypto-interested users.
- Transparent Analytics: Real-time reporting allows for granular optimization of creatives, ad groups, and bid models.
- Cost Efficiency: Both CPM and CPC models, with the lowest-cost acquisition observed among leading crypto networks.
- Premium Crypto Traffic: Dominance on desktop and in top-tier crypto regions—ideal for financial and blockchain projects.
- Scalable Reach: Millions of impressions in key markets within short test flights, maximizing speed-to-results.
Conclusion
This memecoin campaign proved that targeted banner ads on Bitmedia.io can deliver both healthy baseline engagement and viral spikes – over 8k targeted clicks and more than 4 million impressions across top crypto geos, with best-in-class cost-per-clicks, rising CTRs, and measurable uplift in core wallet KPIs. Advertising only on days and websites where crypto users are most active helped to achieve efficient use of every marketing dollar, and CTRs 0,19% in the ideal frame 0.10–0.30% range. The campaign’s flexibility, in-depth reporting, and strong creative testing discipline enabled rapid iteration and remarkable ROI.
Ready to launch your own high-performance crypto ad campaign? Contact Bitmedia.io today and let’s scale your brand together!
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