Crypto ad networks are growing in popularity thanks to the freedoms and assurances that they provide compared to traditional ad networks. But as their popularity grows, so too does their number, making it harder than ever to choose a crypto ad network to join. So, let’s run you through all the features that you need to be looking for when you pick a crypto ad network!
How Do I Choose a Crypto Ad Network?
It’s incredibly important to pick the right crypto ad network, as teaming up with the right one will deliver you results that are above and beyond a traditional ad network’s performance. But when there are so many out there, it can be tricky to find the right fit for your brand. Here are a few tips to help you pick the right crypto ad network for you!
Do Some Homework
First up, you’ll want to have a look at sites where you’d like to get your ads shown and see which ad networks they’re using as a publisher. The best crypto websites will only work with the best crypto ad networks. This lets you learn a lot without doing too much work or risking too much capital. Don’t be afraid to ask publishers in your network to see which platforms they’re using too. Most publishers will be more than happy to share some feedback and advice to help you make the right choice.
Look at the Size of the Network
Whether you’re an advertiser or a publisher, you’re going to want a crypto ad network with a sizable reach. This means that the ad network has thousands of high-quality publishers and thousands of advertisers with high-quality ads. A larger network translates into more earning potential for publishers and better chance at running a successful campaign as an advertiser.
Ad Formats
Ad formats have a significant impact on the performance of a specific ad, so making sure that a crypto ad network supports the best ad formats is vital. If an ad network supports multiple popular formats, you can rest assured that the ads you’re serving on your site fit perfectly and look great. Look out for ad networks that support the following types of formats as a good base to start from:
· Rich media
· HTML5
· Display Ads
Getting Paid on Time
As a publisher, you don’t want to be hanging around and chasing payments every billing cycle. It’s not fun and it’s time consuming. Speak to other publishers using the same network to make sure that there’s no funny business going on. It’s also worth checking the compensation rates and payment methods of an ad network before you sign up. This way you know how much compensation to receive every month and how you can claim it.
Support
From time to time, stuff goes wrong and breaks. It’s a part of publisher life. So, you want to make sure that the ad network that you’re about to team up with has the best support known to man. Live support is always a great starting point and test them out before you get going. Ask questions and see how long responses take. After all, time is money and if you don’t get a reply within 30 minutes, it might be best to look elsewhere.
Ad Quality
Your website visitors deserve the best ads, not just any old muck. You want to ensure that the ad network that you’re using has high-quality ads, matching your high-quality content. When the ads being shown on your site are of a higher quality, then you’re more likely to earn a clickthrough and score big bucks at the end of the month.
What are the Advantages and Disadvantages of Advertising Platforms?
With great power comes great consequence. By using a crypto ad network, you’re giving yourself a ton of advantages, but you do also open the door to a handful of disadvantages. So, let’s take a quick look at the advantages and disadvantages of advertising platforms to make sure you know exactly what you’re getting yourself into.
Pro – Easily Monetize Your Audience
By using an established ad network, you can quickly and efficiently monetize your website traffic. Whether you’re displaying CPM or CPA ads through your unique tracking code, you can get your ad space filled with high-quality ads 99.9% of the time.
Pro – Track Your Earnings in Real Time
The best crypto ad networks will allow you to view your earnings in real time, or with a delay of less than an hour. You’ll be able to see graphs, charts, and breakdowns to help you evaluate ad placement performance so that you can fine tune your ad placement strategy.
Con – Mistakes Can Cost
If you implement your tag code incorrectly, your website takes a ranking hit, or you suffer from a bot attack, your website will stop earning. Every mistake you make as a publisher will cost you revenue, which isn’t great. Experiment on a test site to see how new changes will impact code and ranking factors. This gives you the best chance at avoiding costly mistakes.
Con – Ad Fatigue is Rife
A lot of advertisers don’t care about ad fatigue and believe that if a person views an ad enough times, they’ll act. Unfortunately, this can make your site look stale and boring with the same ads shown repeatedly. Top ad networks will put adequate remarketing and measures in place to prevent ad fatigue costing you money in CTR.
Team Up with the Experts
There are dozens of crypto ad networks out there, so teaming up with the right one to compliment your monetization strategy is vital. Bitmedia have been in the industry for over 7 years and has one of the most advanced advertising suites. This gives you peace of mind when it comes to the quality and repetitiveness of the ads that will be showing on your site.
Speak to the experts today and monetize your website the right way!
Choose Bitmedia!
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