Campaign overview
- Client
- Leading Crypto Exchange
- Campaign period
- 2 Weeks
- Channels
- Bitmedia Crypto Ad Network
- Format
- Banner Ads
- Main geos
- Ukraine (primary), Germany, Poland, Spain, Italy
- Pricing model
- CPC and CPM
Key Campaign Results
2.13M+
impressions in just 2 weeks
3,612+
clicks across all geographies
0.17%
avg CTR
$0.58
avg CPC
Solution
The campaign was launched across Bitmedia exclusive crypto publisher network, using a mix of static and animated GIF banners. Audience segmentation focused on high-conversion geos — Ukraine (dominant), Germany, Poland, Spain, and Italy — and both mobile and desktop users for maximum reach. Advanced tracking enabled insight-driven optimization across ad groups, creatives, and devices.
Key details:
Dates
July 27 – August 7, 2025
Placements
crypto-focused media, crypto platforms, and related content sites
Creatives
different GIF banners rotated evenly
Ad Campaign Results
Ad Campaign Results
Precise Targeting & Efficient Spend
In just 2 weeks, the campaign reached 2.13M+ impressions and generated 3,612+ clicks across all geographies, with a balanced CPC and CPM strategy.
Performance by Country
| Country | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| Ukraine | 1,600,000 | 2,400 | 1,600 |
| Germany | 133,200 | 382 | 133.24 |
| Poland | 130,300 | 304 | 130.32 |
| Spain | 132,500 | 296 | 132.47 |
| Italy | 130,600 | 276 | 130.62 |
Ukraine delivered the majority of impressions and conversions, confirming the value of focusing on emerging crypto markets.
Germany, Poland, Spain, and Italy demonstrated strong secondary engagement, each with low spend and healthy CTR.
Performance by Device
| Device | Impressions | Clicks | Spend ($) | Share of Impressions (%) |
|---|---|---|---|---|
| Mobile | 1,200,000 | 3,000 | 1,200 | 55.2% |
| Desktop | 934,800 | 612 | 934.77 | 44.8% |
Mobile drove the largest share of impressions and clicks, supporting the app- and mobile-first acquisition approach.
Desktop traffic performed well for conversion-focused segments.
Performance by Adgroup
| Adgroup | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| UA_Mobile | 801,600 | 1,800 | 801.59 |
| UA_PC | 673,400 | 374 | 673.40 |
| DE_Mobile | 70,100 | 304 | 70.12 |
| ES_Mobile | 69,300 | 237 | 69.32 |
| IT_Mobile | 68,800 | 186 | 68.83 |
Performance by Creative
Different GIF banners were tested, all performing within a close range, thus ensuring steady engagement.
| Creative | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| gif_creative6 | 139,100 | 317 | 139.09 |
| gif_creative3 | 138,400 | 327 | 138.38 |
| gif_creative2 | 132,500 | 286 | 132.49 |
| gif_creative1 | 131,700 | 293 | 131.7 |
| gif_creative4 | 130,600 | 305 | 130.61 |
Day-by-day Consistency
Each day delivered between 200,000–275,000 impressions and 300–480 clicks, with a healthy average CTR of 0.15–0.20% and campaign-wide CPC varying from $0.51–$0.65.
Why it worked
Geo targeting
Prioritizing Ukraine and select European countries reached motivated, crypto-curious users, keeping CPC and CPM efficient.
Mobile-centric
Majority mobile targeting captured users accustomed to app-based crypto trading and news.
Creative diversity
Testing and rotating multiple banners kept audiences engaged throughout and avoided “ad fatigue.”
Premium crypto placements
Ads appeared on leading crypto websites and publisher partners via Bitmedia.io, placing the brand in front of the right audience at the right time.
Conclusion
Partnering with Bitmedia.io empowered this crypto exchange to quickly scale up user acquisition, dominate share-of-voice in core regions, and maintain tight control over ad spend. As a result, thousands of high-value leads at industry-leading CPC and CPM—all within just two weeks.
Ready to activate your exchange’s next growth phase?
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