Client: Leading Crypto Exchange
Campaign Period: 2 Weeks
Channels: Bitmedia Crypto Ad Network
Format: Banner Ads
Main Geos: Ukraine (primary), Germany, Poland, Spain, Italy
Pricing Model: CPC and CPM
Challenge
The client approached Bitmedia to launch a two-week banner campaign aimed at boosting brand recognition and driving quality traffic primarily from Eastern and Central Europe.
Solution
The campaign was launched across Bitmedia exclusive crypto publisher network, using a mix of static and animated GIF banners. Audience segmentation focused on high-conversion geos — Ukraine (dominant), Germany, Poland, Spain, and Italy — and both mobile and desktop users for maximum reach. Advanced tracking enabled insight-driven optimization across ad groups, creatives, and devices.
Key details:
- Dates: July 27 – August 7, 2025
- Placements: crypto-focused media, crypto platforms, and related content sites
- Creatives: different GIF banners rotated evenly
Ad Campaign Results
Precise Targeting & Efficient Spend
In just 2 weeks, the campaign reached 2.13M+ impressions and generated 3,612+ clicks across all geographies, with a balanced CPC and CPM strategy.
Performance by Country
| Country | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| Ukraine | 1,600,000 | 2,400 | 1,600 |
| Germany | 133,200 | 382 | 133.24 |
| Poland | 130,300 | 304 | 130.32 |
| Spain | 132,500 | 296 | 132.47 |
| Italy | 130,600 | 276 | 130.62 |
- Ukraine delivered the majority of impressions and conversions, confirming the value of focusing on emerging crypto markets.
- Germany, Poland, Spain, and Italy demonstrated strong secondary engagement, each with low spend and healthy CTR.
Performance by Device
| Device | Impressions | Clicks | Spend ($) | Share of Impressions (%) |
|---|---|---|---|---|
| Mobile | 1,200,000 | 3,000 | 1,200 | 55.2% |
| Desktop | 934,800 | 612 | 934.77 | 44.8% |
- Mobile drove the largest share of impressions and clicks, supporting the app- and mobile-first acquisition approach.
- Desktop traffic performed well for conversion-focused segments.
Performance by Adgroup
| Adgroup | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| UA_Mobile | 801,600 | 1,800 | 801.59 |
| UA_PC | 673,400 | 374 | 673.40 |
| DE_Mobile | 70,100 | 304 | 70.12 |
| ES_Mobile | 69,300 | 237 | 69.32 |
| IT_Mobile | 68,800 | 186 | 68.83 |
Performance by Creative
Different GIF banners were tested, all performing within a close range, thus ensuring steady engagement.
| Creative | Impressions | Clicks | Spend ($) |
|---|---|---|---|
| gif_creative6 | 139,100 | 317 | 139.09 |
| gif_creative3 | 138,400 | 327 | 138.38 |
| gif_creative2 | 132,500 | 286 | 132.49 |
| gif_creative1 | 131,700 | 293 | 131.7 |
| gif_creative4 | 130,600 | 305 | 130.61 |
Day-by-day Consistency
Each day delivered between 200,000–275,000 impressions and 300–480 clicks, with a healthy average CTR of 0.15–0.20% and campaign-wide CPC varying from $0.51–$0.65.
Key Metrics At a Glance
- Total Impressions: 2,134,800
- Total Clicks: 3,612
- Avg CTR: 0.17%
- Avg CPC: $0.58
- Avg CPM: $1.00
- Duration: 2 weeks
Why It Worked
- Geo targeting – Prioritizing Ukraine and select European countries reached motivated, crypto-curious users, keeping CPC and CPM efficient.
- Mobile-centric – Majority mobile targeting captured users accustomed to app-based crypto trading and news.
- Creative diversity – Testing and rotating multiple banners kept audiences engaged throughout and avoided “ad fatigue.”
- Premium crypto placements – Ads appeared on leading crypto websites and publisher partners via Bitmedia.io, placing the brand in front of the right audience at the right time.
Conclusion
Partnering with Bitmedia.io empowered this crypto exchange to quickly scale up user acquisition, dominate share-of-voice in core regions, and maintain tight control over ad spend. As a result, thousands of high-value leads at industry-leading CPC and CPM—all within just two weeks.
Ready to activate your exchange’s next growth phase? Contact Bitmedia and get results from your very first campaign!
Related Posts
