One notable trend gaining momentum is the integration of crypto rewards within loyalty programs. Businesses can differentiate themselves from competitors by incorporating crypto incentives, especially when targeting tech-savvy and younger...

Launching an Ad Campaign can seem daunting, but the process becomes straightforward and effective with Bitmedia as your advertising partner. This guide will walk you through creating an ad campaign...

In the world of digital advertising, retargeting has emerged as a powerful tool for marketers to reach their target audience and improve their advertising campaigns' effectiveness. With the growing popularity...

What is Frequency Capping? Frequency capping is a feature that limits how often a single viewer sees a cryptocurrency advertisement. It applies to CPM campaigns only, ensuring ads serve as effective...

“Any direct or indirect interaction that consumers have with a brand can influence brand personality, and in turn contribute to the relational foundation between the brand and the consumer” Journal...

To briefly illustrate interactive ads, imagine a scenario where you're using a smartphone app and a gaming ad suddenly interrupts your experience. First, you watch a 10-15-second ad, and then...

Welcome to Bitmedia blog. In this article, we will tell you How to Find Quality Traffic that Brings You Conversions at a Minimal Cost in Crypto Advertising. Let's go to...

David Ogilvy in his book ‘Ogilvy on Advertising’ says the death or success of an advertisement relies on its appeal. One advert could outperform another by 19.5 times despite both...

A well-executed public relations approach can help your brand reach and resonate with its intended audience. Partner with a professional PR company to plan your strategy, and boost your brand...