The UEFA Champions League elimination stages (April 28-June 1) and the FIFA World Cup 2026 (June 11-July 19) are two times when digital advertising is at its most competitive. Attention...

Crypto marketing campaigns with established trust achieve higher conversion rates. Advertisers who promote blockchain projects get burned by shady campaigns. Publishers hosting Web3 ads and crypto ad network users face...

You're running a crypto blog, a DeFi news website, or perhaps a blockchain analytics tool. People are coming in. But seriously, and this is what most publishers don't really want...

Description and objectives The client was an established crypto mining / play‑to‑earn game with six years on the market and a realistic product story to tell: steady mechanics, an ongoing...

From 19 October to 12 February, CZR Exchange ran an influencer promotion across 13 YouTube channels. The campaign delivered 96,295 total views and 6,655 likes - an average of ~7.4K...

The client's background 8Lends is a crypto lending platform that connects borrowers and lenders for fast, collateralized crypto loans. The client’s paid acquisition goal was to generate high‑intent registrations that...

From 26 November to 29 December 2025, Coins.Game ran an X (Twitter) promotion with 31 tracked posts. The client purchased a one‑month promotion package from a single X influencer, delivering...

Running paid ads in crypto has never been cheap. More projects are competing for less approved inventory, and every low-intent click eats directly into margins that are already thin. Compliance...

While crypto advertising is changing fast, traditional Web2 metrics like clicks are losing ground to on-chain data that shows real user value and ROI. For years, traditional Web2 marketing has...