What is Frequency Capping? Frequency capping is a feature that limits how often a single viewer sees a cryptocurrency advertisement. It applies to CPM campaigns only, ensuring ads serve as effective reminders without overwhelming potential leads. We wrote the full explanation of FC in this article.
Benefits and Implementation:
- Controlled Exposure: Limit the number of times an ad is shown to an individual daily, weekly, or monthly, optimizing ad recall without causing viewer fatigue.
- Improved Campaign Efficacy: While I do not suggest a cap of 30, as per the adage that repetition aids memory, adjusting frequency from a minimum of 1 can enhance campaign results.
- Balance is Key: Neither unrestricted nor excessively restricted frequency capping is beneficial. A balance prevents ad oversaturation or invisibility.
Setting Up Frequency Capping in the Advertiser’s Dashboard
To optimize your crypto ad campaigns and prevent ad fatigue among your audience, follow these steps to set up frequency capping on Bitmedia’s Advertiser’s dashboard:
- Access Ad Groups: Go to the Advertiser’s dashboard and select “All Adgroups.”
- Ad Group Selection: Click on the desired “Ad group name.”
- Targeting Options: Proceed to click on “Targeting.”
- Adjust Frequency Capping: Scroll down to “Additional options” and choose “Frequency capping.” Here, you can set the cap to limit ad exposure per individual to a specific number of times per 1 DAY, 3 DAYS, or 1 WEEK.
Step 1 – All Adgroups
Step 2 – Ad Group Names
Step 3 – Targeting Options
Step 4 – Choose Frequency Capping
Important to Know:
- Balance is Important: Setting a low frequency may render your campaign invisible, while too high can annoy viewers and deplete your budget.
- Recommended Settings: Bitmedia suggests starting with a frequency cap of 10, then considering an increase to 20 as you refine your targeting to more effective traffic sources.
Read the full guide and watch the video here.
Bitmedia’s Tips for Enhanced Campaign Success:
- Experiment with Frequency: Test different capping values within your Ad Groups to find the optimal frequency.
- Creative Rotation: Change your ad creatives periodically throughout the campaign to maintain engagement.
- Progressive Adjustment: Gradually increase your frequency cap as your campaign advances based on performance insights.
- Landing Page Optimization: Ensure your landing page is primed for conversions to capitalize on the traffic.
Thank you for your attention. Implement these strategies for successful crypto advertising.
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