Increasing Visibility & Brand Awareness for Obmify Crypto Exchange

Obmify is a Ukrainian crypto exchange platform that makes it easy to exchange cryptocurrencies online in just a few clicks, offering a curated list of trusted, rigorously vetted exchangers ranked by the best rates.

Key Results of the Campaign

The Results

The month-long Obmify marketing campaign saw remarkable outcomes, boosting the company’s online presence and user base just as they had hoped. Thanks to our campaign strategy, the Obmify site achieved a 15% increase in traffic from search networks with the collaboration yielding 3,800 new users, a substantial portion of whom exhibited strong returning user behaviour.

The campaign’s impact on organic search traffic was equally impressive, as Obmify experienced a notable increase of 1,500-2,000 users during the month the campaign was running:

The data provided by the client illustrates the campaign’s cost-effectiveness, with a total expenditure of $3,491 and 179 successful conversions. This puts the cost per new user at just $19.50, demonstrating an efficient acquisition strategy.

Examining the 30-day statistics, the campaign’s broad reach is evident with 670,995 impressions and a reach of 65,504. Obmify also benefited from impressively low costs, with a CPM of $0.70, CPC of $0.36 and CPA of $12.69, showcasing the campaign’s high value.

The Campaign

Goals

Obmify worked with Bitmedia to identify the goals of its campaign, with Obmify seeking above all an increase in brand awareness and web traffic, with the growth region being their home country of Ukraine. This was great news for us because this sort of thing is our speciality!

Approach

After consultation with their dedicated Bitmedia account manager, Obmify chose an SMS model marketing campaign, which was tailored to resonate with the Ukrainian market. Using this brief, Bitmedia came up with banners of varying sizes and accompanying texts aiming to encapsulate Obmify’s service essence and value proposition. These were signed off by Obmify and the campaign started!

Data-driven testing

Through a data-driven approach, Obmify and Bitmedia closely monitored the performance metrics of different banner-text combinations. Employing tracking tools allowed Obmify and Bitmedia to identify the banners that generated the highest click-through rates. According to the client’s statistics, these sizes performe the best:

This informed decision-making led to the prominent display of top-performing banners in subsequent campaign iterations, enhancing the overall campaign efficacy.

Local approach

The campaign’s localized and personalized SMS approach also encouraged a direct connection with the Ukrainian audience. By pushing out a concise yet compelling messaging, Obmify ensured engagement and relevance within its target market, fostering a sense of trust and familiarity with its brand. This approach highlighted the importance of tailored communication strategies in connecting with specific audiences, which is something that can only truly be harnessed through an experienced agency such as Bitmedia.

Back for More!

Given the success of Obmify’s month-long campaign, it’s no surprise that they already signed up for more targeted advertising. We will give the last word on this first campaign to Obmify themselves:

If you would like to experience the kind of instant growth that Obmify enjoyed, contact us today and let us take your audience exposure to the next level.