In 2025, Bitmedia.io strengthened its position as a trusted crypto advertising platform by focusing on scale, quality, and long-term partnerships. Amid market volatility and increasing demands for transparency, the company delivered measurable growth for advertisers, improved performance for publishers, and accelerated product development across the platform.
“2025 became a year of maturity for Bitmedia. We deliberately chose a quality-first approach across traffic, product, and communication. That decision paid off,” says Tanya Petrusenko, CEO at Bitmedia.io.
Scale and Traffic Growth
Bitmedia.io achieved strong performance metrics throughout 2025, reflecting both platform scale and campaign efficiency.
- 6.5 billion impressions
- 13 million clicks
- 643 first-time deposits, up by 100 year over year
Improved bidding strategies, smarter traffic allocation, and a sharper focus on high-quality inventory drove these results.
Market Expansion with a Strong Focus on Asia
Asia became one of Bitmedia’s key growth regions in 2025. The company expanded its footprint by onboarding major exchanges and gaming platforms, strengthening local partnerships and regional expertise.
Key partners added during the year included Gate.io Asia, Bybit Asia, MEXC, CoinW, Weex, BC.Games, PropW, BetGoat, and Legend.tech.
This expansion laid the groundwork for sustained advertiser growth and larger long-term budgets in the region.
Brand Visibility and Industry Presence
Bitmedia significantly increased its brand visibility across the crypto and adtech industries in 2025.
- 25 media partnerships
- 15 international expos attended
- 10 marketing and networking events
These initiatives supported direct client engagement, brand trust, and new business opportunities.
Advertiser results and platform improvements
Stronger client communication
In 2025, Bitmedia placed a major emphasis on improving advertiser communication and support.
- Updated communication scripts and regular business review calls
- Migration of marketing communications to Loudspeaker
- Proactive messaging during key industry events, leading to higher engagement
- Chatbot redesign in early 2025, now resolving around 75 percent of support requests
- Introduction of a Book a Demo flow and sales-oriented bot logic
- Video guides implemented across key user journeys
“Clear communication directly impacts trust and budget growth. Advertisers want transparency and guidance, not just traffic delivery,” explains Tanya Petrusenko.
Product progress for advertisers
Several important product updates were launched for advertisers during the year.
- Top-up workflow improvements
- Bid and budget recommendations with Smart Bidding
- Personal domains for advertisers
- Website localization
- Main page redesign
- In-app RTB support
Publisher network optimization and growth
Bitmedia reinforced its quality-first strategy on the publisher side, prioritizing performance over raw volume.
- Removal of 131 low-quality publishers
- Higher fill rates for premium partners
- Improved campaign performance for advertisers
Ad request dynamics
- Start of 2025 at 220 million ad requests per week
- Current level at 190 million ad requests per week
- Average monthly ad requests (2024 approximately 828 million; 2025 approximately 725 million)
The decrease reflects a deliberate shift toward cleaner, higher-quality inventory.
Publisher acquisition and inventory expansion
- Publisher onboarding accelerated to 8 new publishers per week compared to 4 in 2024
- More than 10 new prebid.js publishers added
- Over 20 SSPs are fully integrated, with 7 more in onboarding
- Strong growth in mobile and messaging inventory (more than 25 in-app integrations, 20 Telegram applications connected)
Product development for publishers
Key publisher-focused updates included
- Prebid support
- Site ownership confirmation
- Video guides
- RTB improvements for partner ad networks
- Publisher API
- Become a Publisher page redesign
Strategic Plans Moving Forward
Bitmedia enters the next phase of growth with clear strategic goals.
- Increased focus on RTB integrations on both buy and sell sides
- Expansion into new verticals, including AI and Web2 gaming
- Email automation and a new CRM system
- Growing first-time deposits from 643 to 850
- Continued expansion across Asian markets
- Introducing more streamer-driven traffic via Kick and other streaming platforms
Upcoming Product Initiatives
- Retargeting solutions
- Chinese language localization
- Web3 analytics and performance optimization
- Lookalike audiences for Web3 campaigns
- AI-generated and interactive banners
- New ad formats, including video and popunder
- Expanded withdrawal methods
“Our goal is to build an ecosystem where advertisers and publishers can scale confidently without sacrificing quality. That vision defines everything we are building next,” concludes Tanya Petrusenko, CEO at Bitmedia.io.
Related Posts
