In May 2025, Bitcoin surged to $95,000, which many took as a leading indicator that the entire cryptocurrency market is on its way to bouncing back. In this kind of bullish economic environment, virtual asset service providers and other Web3 businesses naturally want to advertise again.

This notion is especially true in Asia, where the regulatory climate has become increasingly progressive for crypto businesses. For example, Singapore now regulates crypto businesses as digital payment token services under the Payment Services Act. At the same time, Hong Kong classifies them as virtual asset trading platforms, the application deadline for which was earlier this year. The regulatory climate in the United Arab Emirates is similarly proactive, with guidance from the Abu Dhabi Global Market set to turn the nation into a crypto hotbed in MENA.

The stars, in short, are aligning. Crypto is resurgent once again, and governments are offering favorable regulatory environments for businesses to operate in. Enterprises must seize this opportunity by aggressively acquiring users and clients through paid advertising. 

The only problem is that advertising in Asia Pacific is difficult. Unlike in North America, where a few major publishers dominate, there are thousands of cryptocurrency channels to advertise. The fragmented nature of the industry is a logistical nightmare: Enterprises must strike individual advertising deals with each publisher, which takes their time and focus away from what matters most: user acquisition.

The natural solution is advertising networks, but most of them are off from what businesses really need. For example, many advertising networks specialize in Asia Pacific, but these do not typically have outlets that would have alignment with the crypto community. On the other hand, there are advertising networks that specialize in crypto, but these usually lack presence with publishers in the region. In other words, no advertising network nails the coveted bulls-eye of cryptocurrency in Asia Pacific.

There is one exception: Bitmedia.IO. Founded in 2014, the company offers a global advertising network that can be used by businesses in Asia Pacific or companies from other markets interested in expanding there.

Here’s why Bitmedia.IO is the best marketing choice for marketing to a crypto audience in Asia Pacific. 

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Bitmedia.IO Crypto Advertising Network – Is it the best choice for marketing to Asia’s crypto community? 

One of the criticisms of online advertising is that readers gloss over the ads. While that may be true of other networks, particularly those that push irrelevant ads to audiences, it is not the case for Bitmedia.

Let’s use Android as a benchmark, given that it is the most popular operating system in the region, with an almost 79% market share. Bitmedia gets significant direct traffic from its own publishers on Android. To share a few examples, Bitmedia.IO generates 539,000 impressions daily in Australia, 1,693,000 in Singapore, and a whopping 55,741,000 in Indonesia (scroll the homepage of Bitmedia to see more data)

These impressions ultimately matter because they lead to relevant traffic. The click-through rate on Android for Australia, Singapore, and Indonesia is .23, .14, and .19, respectively, all of which would be considered a substantial CTR according to industry standards.

Due to the significant impressions that Bitmedia.IO generates, its average CTM is impressively low. In Hong Kong, for example, the average CTM is only 1.84. This value creates a kind of arbitrage opportunity for crypto businesses: They can acquire users through this high-return advertising, which then provides significant lifetime value in the strong Hong Kong Dollar.

With Bitmedia, crypto businesses obtain more bang when advertising in Asia Pacific. 

Bitmedia: Traffic volume from direct and own publishers

Granular targeting across the Asia Pacific 

Most of the other crypto advertising networks offer only broad targeting. For example, businesses can target Asia Pacific but cannot get any more granular than that top-level category. 

This structure needs to make more sense for cryptocurrency. Due to the increasingly regulated nature of the sector, enterprises tend to operate in specific markets compared to less sensitive business categories, like SaaS or social media. Therefore, it is a waste of resources for a virtual asset trading platform licensed in Hong Kong to advertise across Asia Pacific. In some cases, marketing to or solicitation of users in markets where the business does not have a license may be punishable by law. 

Crypto businesses need granular targeting. On Bitmedia, they have precisely this option: When creating campaigns, they can choose their preferred target markets per country. This granularity enables businesses to scale their advertising strategy appropriately: They can create new campaigns for specific markets as the business obtains licensing. 

Suppose a business already has relevant operations for broader regions. In that case, they can elect to choose Bitmedia.IO’s Asia-specific groupings, which include: Western Asia, Southern Asia, South-Eastern Asia, Eastern Asia, and Australia and New Zealand. 

Bitmedia gives businesses granular controls to enhance the targeting on the key markets that matter the most.

A built-in community 

Bitmedia has the best social proof of all: The advertising network is already one of the most trusted brands in Asia. For example, Binance, seeking a license in Hong Kong through its local exchange, is a prominent advertising client of Bitmedia.IO. The same applies to Okex, which has been active in Singapore. 

This level of buy-in from global brands active in Asia and businesses headquartered in the region is due to the quality of the publishers. Unlike other crypto advertising networks, which may serve audiences, and publishers that are tangential at best to their interests, Bitmedia.IO only brings the best and most relevant publishers.

One example is Bitcoinist. While Bitcoinist is not an Asian-focused publication, it provides exceptional coverage on happenings in the region, such as its take on the US$600 million hack on Singapore’s Sky Mavis. This kind of news is deeply relevant to the Asian cryptocurrency community, which accounts for the tremendous impressions, CTR, and CTM that Bitmedia.IO boasts for different regional markets. 

Brands smart enough to use Bitmedia will seize the current market by the horns: they will exponentially grow their customer base in one of the world’s most important regions, ahead of competitors who are still unsuccessful in accessing the regions through less relevant, targeted, and impactful advertising networks.