Introducing Bitmedia’s Smart Bidding Tool — Optimize Your Crypto Ad Campaigns Like Never Before

Bitmedia is excited to announce the launch of its new Smart Bidding feature, designed to help advertisers maximize results, access high-quality crypto traffic, and streamline campaign optimization.

When running digital advertising campaigns, choosing the right bidding strategy can make the difference between low-performing traffic and highly converting audiences. Traditionally, advertisers relied on simple CPM or CPC models — often buying the cheapest available traffic, which limited reach and quality.

Bitmedia’s Smart Bidding Tool changes the game. Advertisers can now select from three innovative bidding strategies for different goals:

Fixed Bid Strategy – Set a fixed price for all traffic, manage bids manually, or use Web3 Audience Targeting to reach users based on on-chain activity, balance, interests, or investments.

Smart Bid Strategy – Use algorithmic bidding to automatically adjust CPMs across cheap and premium publishers, ensuring optimal traffic coverage and better campaign performance.

Exact Bid Strategy – Choose curated publisher packages for specific verticals, like gaming or crypto exchanges, to access proven high-performing traffic efficiently.

With this new tool, Bitmedia advertisers can:

• Reach highly relevant audiences
• Access all publisher inventory efficiently
• Optimize ad spend automatically or manually
• Scale campaigns while maintaining high conversion potential

The Smart Bidding tool is now live and available for all Bitmedia advertisers. To get started, create a campaign, select your ad group, set targeting, and choose the bidding strategy that aligns with your goals.

Need help? Contact your Bitmedia Account Manager or visit Bitmedia’s guides section with detailed steps on choosing the bidding strategy — we’re always here to assist!