Introducing Bitmedia’s Smart Bidding Tool — Optimize Your Crypto Ad Campaigns Like Never Before

Bitmedia is excited to announce the launch of its new Smart Bidding feature, designed to help advertisers maximize results, access high-quality crypto traffic, and streamline campaign optimization.

When running digital advertising campaigns, choosing the right bidding strategy can make the difference between low-performing traffic and highly converting audiences. Traditionally, advertisers relied on simple CPM or CPC models — often buying the cheapest available traffic, which limited reach and quality.

Bitmedia’s Smart Bidding Tool changes the game. Advertisers can now select from three innovative bidding strategies for different goals:

Fixed Bid Strategy – Set a fixed price for all traffic, manage bids manually, or use Web3 Audience Targeting to reach users based on on-chain activity, balance, interests, or investments.

Smart Bid Strategy – Use algorithmic bidding to automatically adjust CPMs across cheap and premium publishers, ensuring optimal traffic coverage and better campaign performance.

Exact Bid Strategy – Choose curated publisher packages for specific verticals, like gaming or crypto exchanges, to access proven high-performing traffic efficiently.

With this new tool, Bitmedia advertisers can:

• Reach highly relevant audiences
• Access all publisher inventory efficiently
• Optimize ad spend automatically or manually
• Scale campaigns while maintaining high conversion potential

The Smart Bidding tool is now live and available for all Bitmedia advertisers. To get started, simply create a campaign, select your ad group, set targeting, and choose the bidding strategy that aligns with your goals.

Need help? Contact your Bitmedia Account Manager or visit Bitmedia Support — we’re always here to assist!