Bitmedia, a leading force in digital advertising, is thrilled to announce the launch of its pioneering Wallet Targeting Technology. This feature is set to redefine the Web3 advertising sector by enabling advertisers to reach blockchain audiences with unmatched precision.
Innovative Approach to Web3 Advertising
Bitmedia Wallet Targeting Technology uses anonymous data collection as users connect their wallets, assigning an anonymous ID to their device. This guarantees privacy and allows the launching of highly targeted advertising based on blockchain activity. Through blockchain indexing, Bitmedia.io segments audiences by their wallet holdings and activities, offering insights into the unique preferences and behaviors of the crypto community.
Transformative Features for Advertisers
With the introduction of this wallet-targeting technology, along with advanced conversion tracking, Bitmedia.io sets a new standard for ROI in advertising campaigns. Advertisers can now engage with their Web3 customers more effectively, thanks to the display of highly relevant, personalized Web3 ads and end-to-end user engagement tracking.
Read also: Why Paid Ads are More Important in Web3
Expanding Web3 Audience Segments
Bitmedia.io is dedicated to continuously expanding its range of Web3 audiences. The current focus is on enhancing categories such as NFT users, coin holders (BNB, ETH, USDT), and participants in specific sectors like DEX/DeFi, betting, and gambling. The identified segments include Crypto Traders, NFT Holders, Crypto Degens, Hodlers, Holders, Niche Coin Enthusiasts, and Gaming/Gambling Token Gamers.
A Word from Our CEO
Tanya Petrusenko, CEO of Bitmedia.IO, stated
“Wallet-based targeting opens many opportunities for advertisers to find and understand their audience with greater depth. It is a powerful tool that will optimize conversion costs for our clients by making it easier to reach the right customer. We are excited to offer targeting options based on assets held and interests like NFT, games, trading, etc. Bitmedia will continue to expand and customize our audience-targeting features, and we encourage feedback from our users.”
Step into the Future of Web3 Advertising
Bitmedia.IO combines traditional Web 2.0 marketing strategies with the innovative capabilities of Web 3.0, opening up new opportunities for audience engagement. This approach transforms the targeting of Web3 wallet owners into a key competitive advantage for crypto brands.
For more information and to launch your Web3 campaign, visit Bitmedia website.
About Bitmedia.IO
Bitmedia.IO is at the forefront of digital advertising innovation, providing a platform for targeting crypto wallet users. Through extensive data collection, audience segmentation, and advanced measurement tools, advertisers can reach highly relevant demographics with personalized Web3 ads, ensuring a clear view of campaign performance and ROI.
For any inquiries regarding Web3 advertising and how Bitmedia’s new wallet-targeting technology can transform your advertising strategy, please visit our FAQ section.
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