SatoshiHero has long been a standout name within the casino niche, and its rewarding collaboration with Bitmedia.io is a shining example of how a strategic advertising approach can transform performance. Over the past two years, this partnership has consistently generated huge deposit growth through a steady flow of traffic enhanced by customised banner ad campaigns.
The Project
SatoshiHero.com is an online crypto casino with a variety of gambling games themed around Bitcoin and other crypto. The platform lets users deposit, wager, and withdraw in digital currencies while emphasizing fair gaming for enhanced transparency and security. It combines a user-friendly interface with blockchain-based features to satisfy traditional casino enthusiasts and crypto-savvy players.
- Main GEO: Worldwide
- OS: iOS, Android
- Platform: Mobile and Desktop
- Pricing model: CPC; CPM
- Product: crypto casino website, owned by our partner
- Vertical: iGaming
- Campaign period: April – December 2024
Campaign Approach
For this project, the primary focus was on acquiring a broad range of traffic across multiple advertising domains. The strategy was simple but effective:
- Eliminate domains that did not contribute any deposits.
- Increase bids on domains that delivered positive deposit results.
- Reinvest ad revenue to drive additional high-performing traffic.
This ongoing process of refining and optimizing traffic was carried out from April to December 2024, and the results speak for themselves.
Banners examples and banner sizes
Bitmedia designers created for SatoshiHero campaigns in HTML format. Here are some examples of the most effective banner sizes that brought the best results.
 120×600 px |  120×600 px |  300×600 px |
 300×100 px |
 320×50 px |
 300×250 px |
 728×90 px |
Performance in Numbers
Here’s a quick look at how the campaign performed month by month:
| Month | Conversion clicks to signups | Clicks | Signups | Deposits |
| April | 2.38% | 35612 | 849 | 2,889.79 |
| May | 2.11% | 100386 | 2116 | 3,519.72 |
| June | 2.33% | 100755 | 2350 | 4,409.51 |
| July | 2.17% | 85258 | 1850 | 12,669.37 |
| August | 2.28% | 80963 | 1846 | 14,299.30 |
| September | 1.55% | 90663 | 1404 | 19,189.09 |
| October | 2.34% | 100230 | 2350 | 24,078.88 |
| November | 2.27% | 108774 | 2466 | 26,338.74 |
| December | 2.16% | 102324 | 2208 | 30,598.60 |
Analysing the Data
Now, let’s break down the metrics to explain the campaign’s progression, the factors that influenced the outcome, and the conclusions we can draw from these figures.
What Do Numbers Mean?
The table covers nine months (April to December) with key metrics:
– Clicks – the total clicks generated by the banner ads.
– Signups – the number of users that registered after clicking the ad.
– Conversion Rate (“Conversion Clicks to Signups”) – the percentage of clicks that turned into signups (calculated as Signups/Clicks, e.g., 849/35,612 ≈ 2.38% in April).
– Deposits – the monetary value deposited by users. Although we don’t have an explicit currency, the figures show notable growth over time.
What Trends in Clicks and Signups We See Here?
• Clicks fluctuate around 80,000 to 110,000 clicks per month, with a few months (May, October, November, December) seeing numbers above 100,000.
• Conversion rates are mostly around 2.0–2.4%, with one exception in September at 1.55%. Despite some fluctuation in conversion rates, the absolute number of signups is reasonably steady – for instance, signups in June, October, and November are around 2,350.
• Notably, even when the conversion percentage dropped (e.g., September’s 1.55%), the clicks remained high (around 92,663), providing a decent volume of signups (1,404 signups in September).
Deposit Trends and Quality
- Deposits have grown markedly from 4,889.79 in April to 32,598.60 in December. This represents a meaningful upward trend, which is the final goal for casino campaigns.
- Analyzing the long-term campaign, we concluded that with a steady volume of traffic, resources, and campaign expenses, deposits accumulated from previous registrations. That is, a user who initially registered without making a deposit may return later—for example, after clicking a banner the following month—and eventually make a deposit. As a result, the gradual accumulation of deposits over six months has led to impressive outcomes, confirming the effectiveness of running long-term campaigns with us.
These figures suggest that later months saw deposit amounts per signup that were significantly higher than those early in the campaign.
Key Insights
The numbers by SatoshiHero long-term campaign highlight several notable results:
- Consistent Traffic Volume. Even though the conversion rates hovered around the low-to-mid 2% range, the campaign sustained a solid volume of clicks from April to December.
- Focus on Quality Traffic. A dip in conversion percentage (like in September) did not deter the campaign’s overall performance—in fact, deposits reached a new high. This shows that the campaign team’s emphasis on identifying and bidding on quality-performing domains paid off.
- Remarkable ROI Improvement. As the months progressed, not only did the number of deposits increase, but the average deposit per signup also experienced substantial growth. This improvement is a direct outcome of smart traffic management and continuous asset optimization.
Tips for Future Campaigns
- Experiment with Creatives and Targeting
It appears that ongoing optimization of banner ad creatives, placements, and audience targeting played a key role throughout the campaign.
Even in months with a slight dip in conversion rates (such as September), the quality of signups improved, ultimately leading to higher deposit values.
Advice: Regularly review and adjust your creative assets and target audience segments to ensure that improvements in quality continue to drive performance.
- Balance Traffic Volume and Conversion Efficiency
While generating a high volume of clicks is important for visibility, the true measure of success is reflected in the number and quality of deposits.
The data shows that even with fluctuations in clicks and signups, deposits steadily increased.
Advice: Allocate resources to increasing the volume of impressions but and to attracting high-quality traffic that is more likely to convert into profitable actions.
- Continue Testing and Iteration
Variations in conversion rates combined with an upward trend in deposits suggest that split-testing creative messaging and targeting strategies can yield valuable insights.
Campaigns that experiment with different segments—even if their conversion percentages are slightly lower—may achieve higher deposit returns over time.
Advice: Implement a consistent testing framework to explore new creative approaches and audience segments, that will guarantee that you capture valuable insights for long-term success.
- Analyze Data for Deeper Insights
Investigate periods with anomalies, such as September’s lower conversion rate despite high deposit values.
Such analysis can shed light on the relationship between traffic volume and conversion quality, helping optimize future campaigns.
Advice: Conduct a detailed review during months with unexpected performance shifts to customize your traffic and creative strategies appropriately.
- Prioritize Quality over Quantity
The growing deposit per signup over the months indicates that not all traffic is equal; higher-quality traffic consistently yields better ROI.
Advice: Focus on identifying and investing in audience segments that drive higher deposit values. Modification of campaigns to target these segments should improve overall campaign profitability.
Encouraging Collaboration with Bitmedia.io
Overall, the data suggests that SatoshiHero’s banner campaigns have been successful in increasing deposit values over time.
For businesses looking to replicate SatoshiHero’s success, partnering with Bitmedia offers a proven path to increasing deposits and increasing performance. With Bitmedia.io’s expertise in targeted advertising and data-driven strategies, companies can achieve sustainable growth in an extra competitive market.
With a steady flow of relevant high-quality traffic and continuously optimizing creatives (in our case – HTML5 banners), SatoshiHero has achieved impressive growth in deposits. For those aiming for similar success, it is important to launch campaigns for several months and allow time for algorithms to adapt to the campaign.
Even if conversion rates from clicks to signups show some variability, the growing deposit amounts indicate an improvement in attracting higher-value conversions. The focus moving forward should be on continuously refining audience targeting and creative ad strategies to further boost the quality and deposit potential of each signup.
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