How Does An Ad Network Work? The answers on the most common questions

Monetizing your digital network can be a tricky task, especially when you consider the manpower and technology required to achieve this. The same can be said for advertisers; getting as much reach as possible without spending too long finding new publishers is virtually impossible.

So, the world created ad networks to solve both problems. But what are ad networks and how do ad networks work?

What is an ad network and how does it work?

Simply put, an ad network is a platform that handles the buying and selling process for advertisers and publishers. It takes out all the guesswork, the leg work and haggling. Think of an ad network like a superhighway for advertisers and publishers – it helps them get where they want to go as fast and easily as possible. But how exactly does this work?

Traditional media buying relies on an advertiser reaching out to a publisher, finding out the specs, agreeing on a price and trusting that the publisher can deliver. This meant that running display ads could be quite expensive for advertisers, as well as a risky gamble – it’s your word versus theirs when it comes to results. Ad networks simplify this by allowing advertisers to pick a set of criteria for who views their ads, their ideal CPM/CPA and how long they want the campaign to run. The ad network handles the rest, while displaying results in easy-to-read graphs and charts.

For publishers, the story is quite similar. Before ad networks, they had to hunt down advertisers, negotiate and settle for less income, most of the time. But thanks to ad networks, publishers can simply hook up their ad space using a snippet of code and the ad network will fill that space 99.9% of the time with high quality ads, creating unmatched revenue potential with as little work as humanly possible.

Why do we need ad networks?

Let’s face it, we’re all busy and if we can use a piece of technology to increase results while saving time, then it’s an ace in our book. Ad networks take the guesswork, the pressure, the sales, and the time out of running a display ad campaign and monetizing a website or mobile app. Publishers can set their desired minimum bid for spots on their website or app, ensuring a minimum amount of revenue without the need to hunt for advertisers willing to pay that fee.

On the other hand, ad networks save advertisers a ton of time and money. Simply upload a couple of designs, some snappy text, dial in your targeting, pick your spend, and you’re good to go. The ad network does all the rest, giving you a nice chart to show you all the results. Now that’s a time and cost saving initiative we can all get behind!

How do Ad Networks work with Advertisers?

Ad networks allow advertisers to quickly, efficiently, and cost effectively launch display ad campaigns. With just a few clicks, advertisers can set their bid for CPM and CPA campaigns, as well as refine the target audience. Ad networks simplify the whole process for advertisers, meaning that there are more high-quality ads up for grabs for publishers to display, and that the best publishers show ads, meaning advertisers will see better results.

How do Ad Networks work with Publishers?

As a publisher, there’s no worse feeling than having unsold space. This is a cost and will harm your bottom line. So, ad networks for publishers help out here by ensuring there’s a constant stream of ads lined up and ready to fill their ad space as close to 100% as possible. All a publisher needs to do is create an account, define what type of traffic they have and pop a tag where they want ads to show. The ad network’s algorithm does the rest. Simply sit back and watch the cash roll in so that publishers can focus on doing what they do best – creating high-quality content!

How do Ad Networks work with Agencies?

Agencies have a tough time of things. They’ve got multiple accounts to manage, multiple publishers to keep track of, and multiple billing methods to stay on top of. But advertising networks alleviate all these pains. Agencies can set up campaigns for each of their clients from the same account, giving access to clients to view data for their specific campaign. They can also refine the targeting of each campaign for each client individually. This makes life so much simpler and easier for advertisers. It allows them to scale and become as efficient as possible with as little effort and manpower as possible.

Ready to use an Ad Network?

Top ad networks make buying and selling ads quick, simple, and painless. No matter which side of the table you’re on, using an ad network will make your life simpler. By teaming up with industry experts like Bitmedia, you know that your ads and advertising space is in good hands. You’re destined to achieve great results and make as much money as possible from your ad space.

Speak to the experts today!