Many started as traders, crypto project founders, and blockchain enthusiasts. They climbed the ladder of fame to reach the ranks of crypto influencers. Utilizing their natural charm, some of them made it to the celebrity level. Yes, we are talking about crypto celebrities. Some may call them “ultra popular influencers”. Their opinions and advice are highly valued within crypto communities. Entire advertising campaigns are built around them to maximize brand visibility. Does it worth it? This is an easy yes. Let’s find out why.
The Rise of Crypto Celebrities
The rise of crypto celebrities is closely tied to the rise of the crypto industry. As cryptocurrencies and other blockchain-based trends, like NFTs, gain popularity, people started to follow those people who trade, analyze, and create within this space. Their influence extended beyond celebrity endorsement. They shaped market trends, guided investment strategies, and drove the adoption of new technologies.
There are two types of crypto celebrities. Those who built their reputation from scratch in the crypto space as content creators and actual, Hollywood-star-level celebrities getting into the crypto industry as a side gig. Ashton Kutcher, Elon Musk, Mike Tyson, and many other ultra-famous celebs (who fall into the second category) have been involved in crypto and blockchain projects and are considered crypto celebrities.
The first category is more accessible and more realistic for many crypto businesses. They are considered “full-time crypto influencers”, because they dedicate much of their time to actually creating content within the space. Your marketing strategies can vary and matching your brand with the right celeb can be challenging. Bitmedia.io can help your brand choose and partner with the most trusted first-category crypto celebrities like Crypto Pandas, Professor Crypto, and Coinsider (Bitmedia partners with all of them and many more).
Leveraging Crypto Celebrities in Advertising
The trust for influencers and celebrities in crypto space is particularly interesting as crypto users show 60% engagement rate when it comes to projects utilizing celebrity endorsement. Partnering with the right celebrity can be the difference between achieving the maximum advertising impact and getting lost in a sea of crypto projects, desperately looking for some visibility.
A crypto celebrity use the same tools as influencers in other domains. They use platforms like YouTube, Twitter, and TikTok to share their insights, market analyses, and predictions about the hottest trends in the crypto space. Basically, any sort of social media promotion counts. They engage with communities, participate in discussions, answer questions, and share their thoughts on current events. Always being relevant and visible is key for a successful crypto celebrity and this is what determines the success of your project promotion: to find the right celebrity.
Case Studies
There are countless examples of success stories when it comes to celebrity endorsement cases. Given the scale of this article, it’s impossible to cover them all. But here is one example for both crypto-native celebs, and A-star celebs:
CoinSwitch Kuber partnered with influencers to build trust in its platform and cryptocurrency in general. The campaign aimed to bridge the gap between skeptics and the potential of cryptocurrency. The result was a notable increase in new user sign-ups, user engagement and trading volume.
BlockFi utilized influencer marketing, with the involvement of celebrities like LeBron James. These campaigns were designed to generate social media buzz and attract potential customers, contributing to a significant increase in user adoption.
Your brand can benefit from the boost of a well-designed crypto-celebrity partnership. Bitmedia.io offers an all-around brand endorsement service, utilizing a wide network of crypto influencers and celebrities.
Bitmedia collaborates with TOP crypto KOLs:
Challenges and Considerations
The success of crypto influencer campaigns depends on numerous strategies and factors. Here are some key elements and examples:
Successful campaigns start with a clear understanding of the target audience. A crypto community seeks trusted and knowledgeable personas. It is up to you to make the right decision. This task here is to choose influencers whose content and followers align well with the brand’s values and objectives.
It’s super important to have a good plan. This means knowing what you want to achieve, making messages that really catch people’s attention, and having strong calls-to-action that get people to do something. When you work with influencers, make sure what they share really connects with their fans but still fits with what your brand is all about.
Your content must be engaging and high-quality if you wan t to maintain and strenghten your brand credibility. Influencers should leverage their storytelling skills to create compelling narratives around the brand instead of copy-pasting the same old narratives. Make sure to work with cryptocurrency celebrities with a good track record.
If you did everything correctly, it is now time to monitor the success of campaigns through metrics like engagement rates, click-through rates, and sales conversions.
Bitmedia’s Role in Crypto Advertising
Partnering with a crypto celebrity comes with many advantages, but also with risks. In traditional advertising, when a brand partners up with a celebrity, they want to make sure the new face of their brand will not do anything to harm the reputation of the brand. This is where the challenge begins. Yes, it’s a good idea to elevate your brand credibility through partnerships with reputable influencers, but which ones?
Ad networks like Bitmedia specialize in crypto marketing and influencer campaigns. Bitmedia offers expertise in strategy development, influencer partnerships, and content creation. This ensures they can really connect with their target audiences in a meaningful way.
Crypto celebrities are in many ways similar to traditional celebrities who leverage their popularity and trust to influence opinions. A crypto celeb can shape trends, and investment decisions within the crypto space. However, as with any influencer-based marketing campaign, there are many factors to consider.
To achieve project success, you should recognize the double-edged nature of this influence. While they can bring considerable attention to crypto projects, they also carry the responsibility of shaping public opinion.
Remember: “With great power comes great responsibility”. The effectiveness of campaigns led by crypto celebrities is evident. Yet, it also calls for an informed and cautious approach from brands, followers and investors.
Partner up with an experienced ad network before partnering up with a crypto celebrity, because it all boils down to you finding the right celebrity and why risk it?
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