Effective communication and media distribution have become one of the most important things for projects seeking to carve out their space in crypto advertising. Amidst this backdrop, Bitmedia.IO as a crypto PR agency has consistently partnered with Chainwire since 2020, orchestrating dozens of successful PR campaigns for both well-known and new crypto brands. Our collaboration has not only highlighted the importance of strategic communication but also underscored the unique challenges and opportunities within the crypto PR sector.
To delve deeper into the mechanisms that drive successful PR in the crypto world, we sat down with Nadav Dakner, the CEO of Chainwire.org – a platform that has set itself apart by offering a direct line to some of the most influential publications in the crypto and financial spaces.
From detailing the platform’s key features that contribute to its effectiveness as a crypto PR tool to discussing how it adapts to the industry’s volatile nature, Nadav provides a comprehensive overview of Chainwire.org’s operations, target audience, and the impact it aims to create.
Read our recent articles: What is a Crypto Press Release? Elements of PR
Moreover, this interview sheds light on the future directions and innovations Chainwire.org is excited about, alongside offering valuable advice for crypto and blockchain projects looking to enhance their media presence. As we explore the role of PR in the crypto industry and the significance of maintaining a vibrant public perception, this conversation with Nadav Dakner is an invaluable resource for anyone keen on understanding the intricacies of crypto PR and media distribution.
Can you briefly introduce Chainwire.org and share the vision that led to its inception?
Chainwire is a crypto newswire platform that is connected with some of the top crypto and financial publications worldwide. What led us to creating it was the lack of distribution to crypto and web3 news outlets by the mainstream newswire that exists out there.
What distinguishes Chainwire.org from other PR distribution services in the crypto and blockchain space?
What distinguishes us is that we have a very robust distribution that is 100% automated and guaranteed to the top Web3 publishers, as well as homepage-displayed press releases. All of our competitors don’t have any of those things, yet they constantly copy our pricing points and messaging, but when it comes down to results, nothing gets remotely close.
Chainwire.org is often praised for its effectiveness as a crypto PR distribution tool. Could you elaborate on the key features that contribute to its success?
We have a 5/5 star rating on G2.com and people recommend us because it’s extremely rare to have negative feedback from us. You know exactly what you’re getting, and we never “disappoint” on that end.
How does Chainwire.org ensure the widespread dissemination of press releases to relevant audiences within the crypto community?
The effectiveness comes from the fact we have a direct content API integration into the publishers we work with, which ensures the widespread dissemination of PR’s, so in essence we can control where the PR ends up.
Who is the primary target audience for Chainwire.org’s services, and how do you tailor your solutions to meet their specific needs?
Our target persona for using Chainwire is often a marketing person, such as a CMO, head of marketing, PR manager or communication manager. It could sometimes also be CEOs/COOs or community leads. With regards to the types of clients, it would be any crypto startup or established company looking to get their company announcement broadcasted to as many relevant places as possible.
Can you share a success story or a case study where Chainwire.org significantly impacted a client’s visibility and reach within the crypto ecosystem?
We can tailor solutions by choosing specific distribution points that are more oriented to trading, or NFTs or “technical outlets”, or GameFi and so on.
With regards to case studies there are thousands of them, but here’s an example from Polkadot’s ecosystem: chainwire.org/polkadot-case-study
The crypto market is known for its volatility and rapid changes. What are Chainwire.org’s biggest challenges in staying relevant and effective?
The market is indeed volatile but we are a SaaS platform and as such we keep on building and expanding our business.
This means adding more websites, doing more business development, and opening up more niches. For example, we also have FinanceWire.com for financial distribution and GamingWire.io for web3 gaming etc.
Looking ahead, what are some of the goals and objectives Chainwire.org aims to achieve soon?
We are a startup that keeps on growing and so our goal is to open more and more niches (that have nothing to do with web3) and keep expanding our distribution channels and acquire customers in multiple industries.
We have already hit the 1,000 client milestone and we’re very excited about reaching 5,000 somewhere in 2025 or 2026 :)
From your perspective, how important is effective PR and media distribution for startups and established companies in the blockchain and crypto space?
As an entrepreneur and a marketer, I can definitely attest to the importance of PR. You can have the best product in the world but if no one knows about it, you won’t make it. It’s often not the best product that dominates the market, but rather the more well-known one.
How do you see the role of PR evolving in the crypto industry, especially with the advent of Web3 and decentralized technologies?
Of course, PR is a multifaceted discipline, and press releases are only one component in it. You also need to figure out the messaging, timing, strategy, reporter organic coverage and more.
In the blockchain sector specifically, PR is even more important since new coins keep popping up and you need to make some noise to stand out from the crowd. As the industry continues to mature, companies will need to hone in on their messaging and keep their spot in the limelight continuously, and with us its easily achievable.
What is Chainwire?
Chainwire is a blockchain-focused PR newswire built for the web3 industry. Designed for cryptocurrency projects, blockchain platforms, exchanges, PR agencies and more, Chainwire offers hyper-targeted PR distribution to top-tier crypto media outlets.
Is Chainwire legit?
Chainwire was developed by an experienced PR team with long-established media connections, providing you a direct line to your target market. Having operated on the frontlines of the crypto newswire business for years, we’ve forged links with every major publisher in the business.
As Bitmedia has been a long-standing and reliable partner of Chainwire, we are taking on the responsibility of distributing your PR.
Advantages of Choosing Bitmedia for your PR placement:
– Time and Resource Savings: With our team of PR professionals, you save time and resources on article placement and launch. They will promptly and efficiently publish your article on the platform, target the right audience, and format the content within the article.
– Custom Design: Bitmedia’s designers create unique images that perfectly match the style and size requirements of Chainwire network publishers and resonate with your brand’s aesthetic.
– Expert Crypto Writers: Our crypto writers will assist you in crafting a good crypto Press release that effectively reaches and resonates with your target customer.
– Comprehensive Reporting: After publication, we provide full reports, including links to the published articles, the number of clicks, and conversions, ensuring transparency and insight into the campaign’s performance.
PR activities should be supported by other marketing efforts such as banner advertising and influencer marketing. All these services are provided by Bitmedia.IO the crypto advertising network.
Go to Bitmedia Marketplace to explore more crypto PR opportunities and grab your discount by following the link :)
Work with professionals in crypto PR! Turn to Bitmedia to ensure your project/brand becomes known throughout the crypto community.
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