Two prominent players in the crypto advertising space — Bitmedia.io and Coinzilla — are competing for the top spot among crypto ad networks. Both platforms offer robust solutions adapted to crypto projects, but they differ in features, targeting capabilities, and overall value. This comparison aims to highlight the strengths of each, but the decision is in your hands – which of these industry giants will be the perfect match for your crypto project?
Bitmedia.io – A Comprehensive Crypto Advertising Solution
Established in 2014, Bitmedia.io has positioned itself as a leading crypto ad network, delivering over 1 billion monthly impressions across more than 7,000 crypto-related websites. The platform offers a variety of ad formats, including text, image, HTML5, and Sticky banner ads, customized to diverse marketing needs.
Key Features:
- Advanced Targeting: Bitmedia.io provides granular targeting options, allowing advertisers to segment audiences by geography, device, time, and frequency. This precision enhances campaign effectiveness and ROI.
- Flexible Pricing Models: With both CPM and CPC options, Bitmedia.io accommodates various budget sizes, starting with a low minimum deposit of $100.
- Self-Serve Platform: Advertisers have full control over their campaigns, from creation to optimization, through an intuitive dashboard.
- Robust Analytics: Real-time analytics and conversion tracking enable advertisers to monitor performance and make data-driven decisions.
Coinzilla – A Specialized Crypto Ad Network
Coinzilla, launched in 2016, is another prominent crypto advertising network, known for its focus on finance and cryptocurrency websites. The platform boasts over 1 billion impressions and 1.8 million clicks monthly across 650+ websites.
Key Features:
- Diverse Ad Formats: Coinzilla supports IAB standard banners, native ads, HTML5, and pop-unders, offering flexibility in ad presentation.
- Advanced Targeting: The platform offers geo-targeting and behavioral targeting options, enhancing the relevance of ads to specific audiences.
- Real-Time Statistics: Advertisers can access real-time data, updated every five minutes, to assess campaign performance.
- Strict Publisher Approval: Coinzilla maintains high-quality traffic by enforcing strict criteria for publisher approval.
| Feature | Bitmedia | Coinzilla |
|---|---|---|
| Year Established | 2014 | 2016 |
| Monthly Impressions | Over 1 billion across 7,000+ crypto websites | Over 1 billion across 650+ finance and crypto websites |
| Ad Formats | Text, Image, HTML5, Sticky | Native Ads, HTML5, Pop-unders |
| Targeting Options | Geo, Device, Time, Frequency | Geo, Behavioral |
| Pricing Models | CPM, CPC | CPM, CPC |
| Minimum Deposit | $100 | €100 with a daily minimum spend of €50 per campaign |
| Self-Serve Platform | Yes | Yes |
| Real-Time Analytics | Yes | Yes (updated every 5 minutes) |
| Publisher Network Size | 7,000+ crypto-related websites | 650+ finance and crypto websites |
| Customer Support | Responsive support with campaign optimization assistance | Support available, details not specified |
Which Crypto Ad Network Powers Up Your Web3 Marketing Better?
Bitmedia and Coinzilla stand as two of the leading players. Both offer extensive networks, campaign tools, and monetization opportunities for publishers and advertisers. However, when it comes to PR services, influencer marketing, and ad format versatility, Bitmedia.io increasingly emerges as the more advanced, full-service crypto ad partner.
Let’s explore how these two crypto ad networks compare across core features.
1. Dashboard Access & Publisher Network
| Feature | Bitmedia.io | Coinzilla |
|---|---|---|
| Publisher Network | 7,000+ vetted crypto-related websites | 600+ publishers in finance, crypto, blockchain |
| Approval Process | Strict manual verification to avoid low-quality sites and bots | High-quality publishers, but more limited in scale |
| Dashboard Type | Real-time campaign dashboard, direct access to publisher inventory | Campaign manager with limited public access to a detailed marketplace |
| Traffic Quality Tools | VPN traffic exclusion, geo/OS/language/device filters, wallet-based targeting, frequency capping | IP & geolocation filters, frequency capping |
With a larger verified publisher base and more granular audience controls (including wallet-based targeting), Bitmedia ensures better reach and precision.
2. PR Options & Media Coverage
| Feature | Bitmedia | Coinzilla |
|---|---|---|
| PR Services | Yes – bundled PR packages including distribution, writing, SEO optimization | Limited to ad campaigns, no in-house PR distribution |
| Distribution Channels | Top-tier crypto media like BeInCrypto, U.Today, Crypto Daily, and more | Top-tier crypto media like BeInCrypto, U.Today, Crypto Daily, and more |
| Extra Services | PR + display ads + influencer outreach as one package | PR integration available, NO influencer marketing packages |
Bitmedia functions as both an ad network and a crypto PR agency, allowing full-funnel campaign execution from awareness to conversion
3. Influencer Marketing Capabilities
| Feature | Bitmedia | Coinzilla |
|---|---|---|
| Influencer Reach | Over 450 top influencers on YouTube, Telegram, TikTok, X, and Instagram | No in-house influencer network |
| Integration | Bundled with ad and PR campaigns | Requires separate outreach |
| Types of Influencers | Crypto KOLs, traders, NFT creators, DeFi reviewers | Not offered |
With an established network of Web3-focused influencers across platforms, Bitmedia.io provides crypto influencer marketing alongside other services.
Bitmedia or Coinzilla – Which One Best Suits Your Project?
Both Bitmedia.io and Coinzilla offer valuable services for crypto advertisers. However, Bitmedia.io’s extensive publisher network, advanced targeting capabilities, flexible pricing, and user-friendly platform provide a more comprehensive solution for advertisers seeking to maximize their reach and ROI in the crypto space
Choose Bitmedia.io if you’re:
- Launching a Web3 or blockchain project that needs multi-channel exposure
- Looking for influencer marketing, public relations, and banner ads in one place
- Wanting wallet-based targeting and VPN filtering to boost ROI
- Seeking flexible pricing models (CPM/CPC) and deep campaign analytics
Choose Coinzilla if you’re:
- A crypto advertiser primarily looking for banner display ads
- Interested in a smaller, but focused network of crypto publishers
- Not in need of extra services like PR or influencers
Bitmedia combines PR, influencer marketing, and advanced targeting into one seamless interface — empowering projects to grow visibility, build trust, and drive conversions across all stages of the funnel.
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