Conversion tracking is a free tool that allows you to observe the actions people take after interacting with your ads: purchasing products, subscribing to newsletters, calling your business, or downloading an app. When a user performs a valuable action specified by the advertiser, a conversion is recorded.
Why Track Conversions?
- Identify the best-performing ads, ad groups, and campaigns.
- Evaluate your ROI and make informed decisions about your advertising spending.
How Conversion Tracking Works
To get started, you need to define a conversion action in your Bitmedia account – a user action that is valuable to you. You’ll need to access your account, navigate to the “Advertiser” section, select a “Campaign”, choose an “Ad Group”, and then access the “Conversions” section in its settings
Now we can create our first conversion.
To do this, click “Add conversion” and see the following window:
Here we fill in the name of the conversion (Conversion name), description (Description), type of conversion (Conversion type) – there are only 4 types:
- Landing view
- Registration
- Purchase
- Custom
Then we should fill in the ID of the event (Target event ID) – an arbitrary unique value .
We also have the opportunity to choose the type of integration of conversion codes – on the Client (Client Side JS Code) or on the Server (Server Side URL).
After that:
- Click Copy – and your conversion integration code is copied to the memory buffer;
- Click Save – and your conversion event is saved on our platform.
Put Conversion Code on Website
Now that we’ve created the conversion event and obtained the integration code, what’s the next step?
The next stage involves installing the conversion integration code on the advertiser’s website or server.
To accomplish this, the advertiser needs to implement a call to our code, which they just copied, triggered by the corresponding event initiated by the user.
For instance, if we’ve selected ‘Conversion type: Registration’ on the screen above, we should now add a call to our conversion code after the user completes the registration form or clicks the Registration button on the advertiser’s website.
This way, as soon as a client registers or takes a targeted action on the advertiser’s site, our code will be triggered, and we will be notified that the conversion event has occurred.
This information will automatically appear in the “Conversion log” section
And on the Statistics by “Advertising Group” tab in the “Statistics by source” section
What will it provide?
As an advertiser, this tool enables me to gain a clear understanding of the sources (Source ID) from which I receive conversions and whether my advertising costs from these sources are justified. With this information, I can optimize my strategy by increasing bids on sources where conversions meet the cost goal and reducing bids or blocking sources where conversions are not profitable.
Bitmedia’s Conversion Tracking Tool is designed with advertisers in mind, offering a robust set of features and capabilities that cater to their diverse needs. This tool is set to become an indispensable asset for advertisers seeking greater transparency, efficiency, and profitability in their advertising efforts.
Key Features of Bitmedia’s Conversion Tracking option:
- Granular Tracking: The Conversion Tracking Tool allows advertisers to track conversions with incredible granularity. Whether it’s sign-ups, purchases, downloads, or any other user action, this tool provides precise insights into what’s working and what isn’t.
- Attribution Models: Advertisers can choose from various attribution models to accurately attribute conversions to specific touchpoints along the customer journey. This flexibility empowers advertisers to optimize their ad spend based on real data.
- Real-time Data: Bitmedia’s tool provides real-time data on conversion performance, enabling advertisers to make informed decisions and adjust their campaigns on the fly. This agility is crucial in today’s fast-paced advertising environment.
- Customizable Reporting: Advertisers can create custom reports that align with their unique KPIs and goals. This feature simplifies the process of extracting actionable insights from campaign data.
- Integration Capabilities: The Conversion Tracking Tool seamlessly integrates with popular advertising platforms and analytics tools, streamlining data collection and analysis across various channels.
- Conversion Attribution: By understanding the entire customer journey, advertisers can gain deeper insights into the effectiveness of their advertising efforts, helping them allocate budgets more efficiently and drive better results.
- ROI Optimization: Armed with detailed conversion data, advertisers can allocate their budgets to high-performing campaigns, channels, and ad creatives, ultimately maximizing their return on investment (ROI).
- User-friendly Interface: Bitmedia has ensured that the tool’s interface is user-friendly and accessible, allowing advertisers of all levels of expertise to harness its power effectively.
Advertisers now have a tool that not only tracks conversions but also empowers them to make data-driven decisions that improve the overall performance of their campaigns.
Bitmedia’s Conversion Tracking is poised to become an essential tool in the arsenal of advertisers, enabling them to elevate their advertising game, optimize their ROI, and ultimately achieve greater success in their digital campaigns.
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