Campaign overview
- Client
- 8bit.ltd
- Industry
- Investment platform
- Duration
- 5 months
- Campaign model
- CPM
- Ad packages
- Investment and Platinum packages
- Daily budget
- $150
Key Campaign Results
4,908
total number of new users
$4.15
average cost per new user
$278.58
average deposit per paying user
0.49%
of new users have become paying users
We will never get tired of repeating that the success of your crypto ad campaign always depends on how it is set up. Set it up badly, and you will see your campaign budget evaporate without any effective conversions. Do it right, and the results will have you reassess the way you conduct operations, all thanks to a large inflow of clients that are active and keen to use your platform or services.
The latter applies to the main act of our newest case study – 8bit.ltd. Before we dive any further, we must note that no business reassessment was needed this time, because the team behind 8bit has a proven track record of being professional enough not to fail under the pressure of newly found demand.
Now then, and without further ado, let’s find out more about 8bit, their campaign with Bitmedia and how to create traction by running your ads efficiently!
The campaign
Yes, 8bit.ltd looks pretty great but it is now time to dive under the hood and go through the nitty-gritty of setting up their ad campaign. After all, it serves as a good case study of how to run crypto ads, and make them work as intended.
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CPM mode
We first started in CPM mode, which stands for Cost Per Mille. It is when you pay for 1000 impressions. It may not seem as precise as CPC, which is when you pay for each click but clients never choose CPM for nothing. In fact it does not only add greatly to brand awareness, but may often result in greater effectiveness when compared to CPC ad campaigns.
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Ad packages and optimisation
Once the first results were in, 8bit’s account specialist offered to opt for two dedicated ad packages, which differ by publishers the ads get pushed out to. These were the Investment and Platinum packages. Then, our team decided to go even further with campaign optimisation. We created stand-alone list of publishers for every offer, cleaned out the outlets that weren’t performing well enough, and created GEO blacklists. In the end, we targeted the following GEOs:
- Australia
- Belgium
- Canada
- Denmark
- Germany
- Finland
- France
- Hong Kong
- Italy
- New Zealand
- Netherlands
- Portugal
- Singapore
- South Korea
- Turkey
- United Kingdom
- United States
All of the above is a show of ongoing work Bitmedia performs with each of its clients. We always strive to outperform, because the success of companies that we work with is in our DNA.
The results
Finally, we get to the most interesting part of the performance shown by the 5-month campaign Bitmedia ran for its client.
| Metric | Result |
|---|---|
| Total number of impressions | 10,736,401 |
| Total number of clicks | 48,205 |
| Total number of new users | 4,908 |
| Average number of new users per day | 36 |
| Percentage of new users who have become paying users | 0.49% |
| Average daily budget spent | $150 |
| Average cost per new user | $4.15 |
| Average deposit per paying user | $278.58 |
Nothing beats the power of numbers and it is these numbers that gauge how well set the campaign has been. Over the course of 5 months, the client had a daily spend of $150 with the cost of every new user hovering just above $4. At the same time, an average deposit per user reached $278, whilst there were 36 new users onboarding the platform each day!
Let’s start with Bitmedia
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