Campaign overview
- Client
- Remint
- Industry
- Real estate crypto app
- Duration
- June 1 to July 1, 2022
- Campaign model
- CPM and CPC
- GEO
- US and Canada, as well as global outreach
- Platform
- Android users
Key Campaign Results
11,000
total number of new users
$2
average cost per new user
70
average number of new users per day
42,686,441
total number of impressions
Getting a project off the ground in the crypto space can be a major hurdle. The blockchain-driven economy continues to see growing competition. To break the ice and hit the ground running, real estate-based crypto app Remint turned to Bitmedia for help to become the best crypto-facing real estate solution.
The Campaign
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Global CPC campaign
Following an examination of Remint, we recommended focusing on a global campaign instead of pigeon-holing their target audience. This consisted of cost-per-click (CPC) campaigns and the use of small adaptable banner sizes.
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CPM and CPC combination
Looking to ramp things up, Remint’s account specialist asked for a combination of a cost-per-mille (CPM) and a CPC campaign. Although not as popular as its CPC equivalent, CPM is equally an effective advertising strategy. A CPM largely tracks impressions rather than clicks and ultimately aids a brand’s exposure to its target audience. Groups were added with geographical targets, white lists, and more banner sizes.
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Optimization
To optimize the campaign process, different settings, especially the ad rerun, frequency capping, and budget placement, were tested. This helped the team to better reach out to each target group. To help segregate the results that started rolling in, the black and whitelists were regularly updated.
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Low bid auction
The team also tested a low bid auction, wherein a group with a minimum bid and global settings without a whitelist was created. This helped Bitmedia to jettison poor-performing packages due to their inappropriate banner sizes.
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CPM whitelist
Ultimately, a whitelist for the CPM campaign was chosen, including premium publishers and relevant banner sizes. This allowed Bitmedia to optimise the ad campaign and create ad groups focused on geographical targets in the US and Canada.
This is a general overview of how the Bitmedia campaign process works. Bitmedia generally collaborates with clients in determining the best campaign strategy for them.
With Remint, the results have been phenomenal since their journey with Bitmedia began in June 2022. Currently, the Remint app campaign runs on the CPM module with premium whitelists and regular websites. Their main target is the US and Canada, as well as global outreach.
The Results
This is the most interesting part of this case study. These results display the potential of running a crypto ad on Bitmedia. Remint’s campaign ran from June 1 to July 1, 2022. The data provided below tells the tale:
| Metric | Result |
|---|---|
| Total number of impressions | 42,686,441 |
| Total number of clicks | 199,850 |
| Total number of new users | 11,000 |
| Average number of new users per day | 70 |
| Average daily budget spent | $140 |
| Average cost per new user | $2 |
These are the results from Android users alone. The Remint app team is impressed and already looking to run ads for iOS devices soon.
Campaign Summary
Remint’s dashboard displays a one-month impression of 2.57 million and a 6,800+ click-through rate (CTR). For the month, Remint had a daily spend of $140 and an average expenditure of $2 per new user. The real estate crypto startup added over 11k new users in its first month of working with Bitmedia. We’re already planning their ad campaign for iOS devices. Get in touch with us today to attract audiences that will convert to loyal customers.
Let’s start with Bitmedia
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