Campaign overview
- Client
- Bitcoin Marketing Team
- Industry
- Irish crypto marketing agency
- Partnership
- Four years of cooperation with Bitmedia
- Ad groups
- News, Mining, Blogs, Trading, Games
- Devices
- Mobile and Desktop creatives
- Tools
- White list, UTM tracking and Selective Bids
Key Campaign Results
x7
traffic quality improvement from campaign optimization
All but 2
other advertising channels were outperformed by Bitmedia
30+
projects the agency has worked with since 2014
4 years
of successful cooperation with Bitmedia
- Advertising budget increased month-on-month
- A steady stream of quality leads through the entire sales funnel
- Only the sources with the highest CTR and conversion rates left
Jamie McCormick of Bitcoin Marketing Team has built crypto audiences for their clients himself using Bitmedia for years, and decided to share a case study of their last client with our readers!
“We’ve worked with Bitmedia with several clients over the years, but in this particular case, we worked with our account manager to build out a very targeted list of high performing sites, white list these, use UTM tracking with the macros for identifying publishers, and then our own approach to tracking through the conversion funnel all the way to sales.”
We will go through the details of their campaigns on our platform, optimization tactics, specification of ad groups layout and how all of this brought overwhelmingly satisfying results for the BMT’s client.
Results
After setting up the campaign’s hierarchy we started the delivery, which showed some positive results from certain publishers, but not others. The first month’s flight was enough to track which sources performed better than others against their client’s KPI’s. To scale traffic on the most performing sources, Selective Bids feature were applied to them, it helps to optimize spend and achieve more conversions. Below is a graph which shows the result of whitelisting all active crypto advertising campaigns for BMT’s client. Campaign optimization led us to traffic quality improve up to 7 times.
“By doing this optimisation over a number of weeks, we were able to build a very steady stream of quality leads which were going the entire length of the sales conversion funnel and generating revenue”
Later on, the process of optimization continues, Jamie shared their Google Analytics with us, which gave us more insights on traffic relevance of every separate source, we were able to exclude all ineffective websites and leave only selected sources, which show the highest CTR and conversion rates. Below is a graph with a monthly breakdown for all BMT’s campaigns, which clearly demonstrates, how campaigns optimization created a perfect environment for scaling and CTR improvement.
“And as a result, Bitmedia performed better than all but 2 other advertising channels we were using, and we have been increasing the advertising budget month-on-month, and continuing to see the quality and volume maintain and grow”
Ad group breakdown
Strategy of the ad group breakdown was the following:
-
White list base
Jamie wanted to show ads on the white list base and separate inventory for the client’s ads by categories.
-
Categories
Our account managers made a list of publishers and separated their inventory by News, Mining, Blogs, Trading, Games categories, tailored for Bitcoin Marketing Team’s client.
-
Mobile and Desktop
When the ad groups were created, every category was further broken down into Mobile and Desktop creatives.
Let’s start with Bitmedia
Related Posts
