When you’re creating your display ad campaign, you need to make sure that you’re paying close attention to your targeting strategy. You could have the best display ad in the...

A/B testing is known as split testing and is vital when running any type of ad campaign. It allows you to test 2 versions of an advert, website, or landing...

Every successful business needs marketing, especially when it comes to online tools and display ads platforms. The importance of online advertising can't be ignored to the extent that even big...

As a marketer, you’ve got it drilled into your head that you should optimize for mobile conversion rates as most of the web users are on mobile. But does this...

Display ads are all about banners. At the end of the day it is what captures the attention of prospective audiences and directs them to your crypto project. Bitmedia crypto...

When you’re trying to change the way humans interact with the world, optimizing your crypto advertising strategy is a key part of the process. Even if you have the best...

Let’s imagine that you are about to start your first display ad marketing campaign and you find yourself faced with CPC, CPM, CPA and other three letter pricing tools that...

Deciding on the geography of your ads always plays an integral part of a marketing campaign, if of course you want it to work right. Choose your target market right,...

There are millions of ways how a marketing campaign can be structured and even more ways how your online ad campaign can become ineffective, costly and turn into a waste...