Spotify Creates A Token-Gated Playlists To Enhance The Personalized Experience For Its Users
Spotify is pulling out all the stops to improve their platform. Spotify is joining the Web 3.0 party with all the cool kids- blockchain and NFTS. Ah, Spotify, Web3, and NFTs… What a trio, right? It’s like the cool kids on the blockchain hanging out with the popular kid from the streaming music world.
Spotify said to Web3 and NFTs, “Hey guys, I’m the biggest streaming platform out there. Wanna collaborate with me and make some serious dough?”
And Web3 and NFTs were like, “Yeah, sure. We’ll bring our blockchain technology and digital certificates, and you bring your millions of users. Together, we’ll create something amazing!”
But seriously, the relationship between Spotify, Web3, and NFTs is pretty simple. Spotify is trying to tap into the world of blockchain and cryptocurrency by offering NFTs, which are digital certificates of ownership for music tracks. Web3 is the underlying technology that enables the creation and trading of NFTs on the blockchain.
In a way, it’s like Spotify is the popular kid trying to be cool by hanging out with the blockchain kids. And Web3 and NFTs are like the nerdy blockchain kids, using their technology to create something new and exciting for Spotify.
Token-Gated Playlists by NFT Communities
Spotify has selected four NFT communities to try out its token-enabled music playlists feature. These communities include Overlord, Moonbirds, Fluf, and Kingship, all of which have loyal followings within the NFT community. That’s right… Kevin Rose’s Moonbirds are also participating in the test run.
They all have curated an exclusive set list that only their NFT holders can access on Spotify. Also, the Kingship team has provided a helpful guide for users who want to link their wallets and start listening to music associated with certain NFT projects.
Kingship has already been in NFT world for a long time. They know what they are doing. The group is made up of 4 Ape Yacht Club members. This guide should make it easier for you to discover the best songs within each project and enjoy them to the fullest.
If you want to be a part of this exclusive club and unlock the tracklist featuring some of the greatest hits by Queen, Missy Eliott, Snoop Dogg, and Led Zeppelin, you’ll need to possess a Kingship Key Card NFT. Is it cool, isn’t it?
Why is it cool? Well, it’s cool because these tokens can be used to unlock special features and experiences. And it creates an even deeper level of engagement between fans and the artists they love. Curating exclusive playlists that are only accessible to NFT holders gives fans a sense of ownership and exclusivity that they wouldn’t otherwise have. Because why listen to music like a solodolo when you can do it like a member of the NFT tycoon club?
What these platforms do is they want to be a forefront technology in the music industry but there is a big disadvantage there! It only works for Android users living in the U.S., U.K., Germany, Australia and New Zealand. Sorry IOS users and sorry music lovers living in some otherworldly countries out there! But you are not allowed to be part of this game.
Spotify is using cutting-edge technology, partnering with artists and labels, and even leveraging data to give us personalized recommendations. Because apparently, just listening to music on Spotify wasn’t enough – we need a whole personalized experience now.
Image source: Shutterstock / Kaspars Grinvalds