To briefly illustrate interactive ads, imagine a scenario where you’re using a smartphone app and a gaming ad suddenly interrupts your experience. First, you watch a 10-15-second ad, and then you’re prompted to interact with the game – for example, by moving colored cubes, arranging numbers, playing Tetris, and so on. That’s what interactive ads are. 88% of marketers believe that interactive advertising helps brands stand out from competitors.
In this article, we will look at the key benefits of using interactive advertising for blockchain projects and why it is becoming an important element of their successful digital marketing strategy. We will also discuss what specific opportunities Bitmedia, a leading cryptocurrency and blockchain advertising platform, provides for promoting blockchain projects and how they can help achieve their goals.
Introduction to Blockchain Projects
Blockchain projects operate in the innovation field, offering unique products and services based on blockchain technology. In today’s increasingly competitive digital world, it is important to have effective tools to increase brand awareness and attract the attention of your target audience.
However, for these projects to achieve their goals and attract the necessary attention to their products, active promotion and advertising are necessary. This is where interactive advertising comes into play, providing blockchain projects with an effective communication channel with their target audience. Bitmedia offers a wide range of advertising opportunities specifically adapted to the needs and goals of blockchain projects.
Importance of Interactive Ads
Magna case studies, IPG Media Lab, and Tremor Video DSP revealed that interactive video advertising can increase the time spent viewing ads by 47% compared to non-interactive video ads. This makes the ad format 32% more memorable than standard ads and boosts purchase intent by 9 times.
With these figures in mind, blockchain projects need to leverage the benefits of post-click landing pages, tying their call-to-action directly to the post-click landing page as it leads to higher conversion rates. Interactive advertising provides a threefold increase in conversion rates compared to regular video ads and a sevenfold increase for gaming elements.
Elements of Interactive Ads
Quizzes and Surveys
Quizzes and surveys are interactive advertisements that allow users to answer brand or product questions. This type of advertising is popular because it enables brands to gather valuable data about their audience while providing an engaging and enjoyable experience.
Advertisers can spice up their ads by adding quizzes and surveys. This makes the ads more interesting, designed for individual tastes, and offers a chance to learn something new or have fun. Plus, it gives advertisers important feedback from the people they’re trying to reach.
Playable Advertising
Playable advertising is an interactive form of advertising that allows users to engage with a product or service in a gaming format. Gaming ads can be found on various platforms, including social media, mobile devices, and websites. They typically offer a brief and captivating experience showcasing the advantages and features of the advertised product or service.
When users get to try out the product or service themselves, they can really see how valuable and beneficial it is. This hands-on experience builds trust and credibility with users, making them more likely to become customers.
Augmented Reality (AR)
In AR advertising, technology is used to overlay digital elements onto the user’s real environment. This type of advertising can be very engaging and provide users with unique and memorable experiences.
AR can be used in interactive advertising to offer a unique and engaging experience, showcasing the features and benefits of a product or service. AR can also be suited to different audiences using targeting parameters such as demographics, interests, and behavior.
Benefits for Blockchain Projects
Blockchain projects can derive valuable benefits from using interactive advertising:
- Increased Personalization. Interactive advertising allows for creating unique and personalized messages adapted to each user’s interests, behavior, and demographic characteristics. This individualized approach motivates the audience to engage more actively with the content, potentially attracting more users to the blockchain project.
- Gaming Elements to Capture Attention. Incorporating gamification elements such as quizzes or games makes advertising more engaging. For blockchain projects, users will spend more time interacting with the content, potentially increasing their interest in the project and raising awareness about it.
- Encouraging Action. Clear calls to action in interactive advertising help translate interaction with the content into specific actions by users. For example, users may be prompted to participate in project-related promotions or register on the blockchain project’s platform.
- Social Sharing to Expand Reach. The ability to share interactive advertising on social media contributes to expanding the audience’s reach. Friends and followers of users who see such ads in their feeds may also become interested in the blockchain project based on recommendations from their acquaintances.
Overall, interactive advertising represents an effective tool for attracting attention to blockchain projects, increasing awareness about them, and encouraging actions from users.
Future Trends
The world of interactive advertising is already poised for exciting transformations. Here’s a brief overview of what we can expect in the future:
AI-driven Personalization
Artificial Intelligence (AI) is already being actively utilized for ad targeting, but we can anticipate an even higher level of customization in the future. AI will analyze vast amounts of data to adapt ads to the specific interests and preferences of each user, making them more relevant and interactive.
Voice Activation
With voice search becoming increasingly popular, interactive voice advertising is likely to follow this trend. Imagine being able to ask a question about a product in an ad and receive a personalized response or participate in voice-based quizzes and games.
Metaverse
This shared virtual world is still in its early stages of development, but it has the potential to revolutionize the concept of advertising. Imagine interactive advertising billboards, virtual stores, and branded experiences unlike anything seen in the real world.
These are just a few trends that will shape the future of interactive advertising. As technology continues to evolve, we can expect even more innovative and compelling ways for brands to engage with their audience.
In conclusion, it’s worth noting that the use of interactive advertising has become a powerful tool for blockchain projects aimed at increasing user experience, engaging with their target audience, and achieving their marketing goals. When ads are more interesting and let users participate, it grabs their attention and gets them involved. This type of advertising can get people more engaged, make them more likely to buy something, and make them remember the brand better. Trusted platforms like Bitmedia offer this kind of interactive advertising, which can be really useful for blockchain projects to advertise their ideas to the right audience.
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