How a 5-Day YouTube influencer campaign delivered 700+ registrations for a Web3 mining game

Campaign Dates: December 20–24
Channel: YouTube Influencer Marketing
Objective: Increase awareness of a Christmas campaign, drive new user registrations, and boost in-game deposits

The client overview

Our client is one of the most established mining-game projects in Web3, with over six years in the market and 5+ million active players worldwide. The brand regularly hosts seasonal events and campaigns to keep its community active, and the December campaign focused on delivering a strong Q4 finish with measurable acquisition and engagement outcomes.

The campaign goals

The goal of this holiday campaign was threefold:

1. Raise visibility of the client’s Christmas event across key markets
2. Drive new player registrations to the platform
3. Encourage in-game deposits and participation during the event timeframe

To achieve these goals, the campaign leveraged a targeted YouTube influencer strategy across a few European countries and Brazil – a composite of emerging Tier-2 creators with strong niche audiences in crypto, NFT gaming, and Web3.

Strategy and execution

Why YouTube?

YouTube remains one of the strongest channels for long-form product storytelling, deep-dive demos, and educational content in crypto and gaming communities. It enables influencers to introduce complex Web3 mechanics with context, critical for onboarding new users unfamiliar with mining-games.

Influencer line-up

We selected 11 Tier-2 YouTube influencers, each delivering tailored promotions designed to match their audience’s cultural and linguistic preferences (Europe & LATAM; Spanish, French).

All influencers featured in this campaign are available directly through the Bitmedia Marketplace. This gives advertisers full visibility into creator profiles, audience demographics, and past performance, making it easier to select influencers that align with specific campaign goals, GEOs, and budgets.

This influencer mix delivered a wide spectrum of audience sizes and engagement levels, optimizing for both reach and conversion quality.

The campaign results

Despite a short campaign window, just five days over a high-traffic holiday period, the campaign delivered strong results:

Top performers by registrations

• NFTLABs generated the highest number of registrations with 193 sign-ups, proving strong conversion amid respectable reach.
• Clem NFT drove 141 registrations, showcasing the power of localized and culturally relevant content for Brazilian audiences.
• CanalMoreze added 100 registrations, underscoring the role of solid view counts in driving actions.

Reach efficiency

• OuluH maximized views relative to audience size with 6,158 views.
• Multiple creators with mid-range subscriber counts exceeded expectations on registrations, demonstrating how targeted niche communities can outperform raw follower numbers.

Geo insights

• EU creators tended to generate consistent registrations per view.
• Brazilian influencers, particularly Clem NFT, drove significantly higher registrations relative to their audience size, suggesting strong game interest in LATAM markets.

Why this campaign worked

1. Intent-Driven Audiences
Influencers were selected for their crypto and gaming relevance, which meant their audiences were already predisposed to engage with a Web3 experience.

2. Localized Messaging
Using Spanish- and English-speaking creators enabled more authentic communication with diverse player segments.

3. Clear Activation Incentives
Each creator directed users toward registration and participation actions, driving measurable GA4 events rather than passive views.

Key Takeaways

• YouTube influencers remain a powerful acquisition channel for Web3 gaming when the right mix of voice, language, and audience intent aligns.
• Engagement quality (registrations) can outpace raw reach, especially with niche gaming content and culturally relevant creators.
• Short, well-timed campaigns can still deliver measurable acquisition when driven by clear goals and strong creative alignment.

Conclusion

This YouTube influencer campaign successfully delivered on all core KPIs, awareness, new registrations, and in-game activation, using a strategic, audience-first approach. It demonstrates that Web3 projects can scale meaningful user growth outside traditional paid channels by using community voices and trusted creators.

From campaign strategy and influencer selection to execution and performance tracking, Bitmedia helps brands reach high-intent users across key global markets through trusted KOLs.