24-Hour Campaign Delivers Over 245K Views on X and YouTube!

Partnership Collaboration

Bitmedia.IO, in partnership with the market-making service provider Cicada, conducted a successful marketing campaign for our client, GPT Protocol. Market makers stabilize the token’s price by balancing demand and supply—in other words, they help increase short-term sales in the cryptocurrency market. Meanwhile, Bitmedia provides influencer marketing services to further boost the project’s visibility and growth.

The Project: GPT Protocol Overview

GPT Protocol, represented by the GPT token, is an innovative initiative aimed at bridging the gap between open-source AI developers and AI miners. The project facilitates access to affordable computational power necessary for developing, launching, and training AI models by creating a decentralized marketplace for computing resources.

Campaign Goals

Together with our client (GPT Protocol) and partner (Cicada), we defined the primary objectives of this campaign.

• Increase Brand Awareness. Disseminate token information to a wide audience through trusted influencers in the crypto space.
• Attract Potential Investors. Build a positive image and foster trust to encourage investments in the token.
• Grow the Community. Boost participation and engagement among interested users and prospective stakeholders.
• Enhance Trading Volume. Increase the number of transactions and overall market activity for the token.
• Build a Positive Reputation. Improve the project’s standing through endorsements from influential figures.

Solutions and Strategies

We developed a customized promotional strategy for our client based on their specific needs. We identified channels with the highest potential efficiency, including:

• Promotion on X—Attract a large crypto-enthusiast audience through all promotional activities on a single day.
• YouTube Reviews and Integrations—Extend audience reach by creating engaging video content.
• Telegram Channels (as an extra option)—Involve additional traffic from a relevant thematic channel.

All posts were published on one weekday, employing various content types such as retweets, pinned posts, standard posts, and quoted retweets, while video content included full reviews and promotional integration. Publication timings were optimized according to the audience activity of each individual influencer.

We chose the channels most likely to deliver optimal results, potentially bringing maximum coverage across social media in one specified promotional day.

X (Twitter)

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YouTube

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The Results

The campaign results showed that our comprehensive strategy delivered an enormous boost to the project’s development:

• X (Twitter) – Four promotional posts from three profiles generated a total of 77K views, demonstrating excellent audience engagement through diverse formats such as pinned posts, standard tweets, retweets, and quoted retweets.
• YouTube – Five channels contributed a combined total of 162.2K views, confirming the high potential of video content to attract an engaged audience.
• Telegram – Two additional posts collected 6.1K views, adding further positive momentum

Launched for only 24 hours and on only two social networks, the campaign gathered over 245K views—a remarkable achievement that highlights the success of our strategy and audience engagement. This result underscores the potential of crypto and Web3 projects to engage audiences on X and YouTube, which in turn lays a strong foundation for future marketing expansion.

Upon client request, we schedule publications on an agreed date and time, demonstrating our willingness to accommodate client needs. Clients have confirmed that the combined efforts of market makers from Cicada and marketing activities on social media by Bitmedia Influencers yield positive performance results, as evidenced by upward market growth charts.

Our experience demonstrates that the synergy between market-making and a well-developed influencer marketing strategy significantly improves traffic quality, enhances brand recognition, attracts new investors, and guarantees greater liquidity and long-term market stability. Future campaigns in collaboration with the client will continue to broaden the audience reach by involving new channels.