Crypto ads are an important part of modern marketing, helping businesses reach the right audiences efficiently. If you don’t use the right strategies, reaching your target audience may be difficult, considering the saturated market.
This is where crypto ad networks like Bitmedia come in. They create strategic ad campaigns tailored for crypto businesses, maximum visibility and engagement. Let’s explore how they handle crypto ads.
Marketing Strategies for Crypto Ads
Crypto ad networks use advanced audience segmentation to boost visibility for fast-growing platforms, including online casinos. In the U.S., many leading online casinos actively leverage multiple ad formats, including native, pop-up, and banner ads, to reach potential players more effectively.
Bitmedia.io optimizes these ad types to maximize ROI for crypto advertisers, making sure their campaigns effectively reach the right audience.You can also rely on their responsive support team that works with advertisers to test the ads and improve them when needed.
The platform’s user-friendly interface also makes it an excellent choice for small and medium-sized crypto projects. Besides, these projects can benefit from flexible targeting settings. Bitmedia.io offers two flexible targeting options: Targeting Mode and Observation Mode.
When you set a campaign to targeting, ads will pop up only for users who meet the selected criteria. On the other hand, the observation setting doesn’t restrict any ads from viewers who aren’t a part of the selected criteria. However, advertisers can use this behavior to determine how a group performs with certain ads.
For instance, if you want to show crypto ads to a set of users who meet a particular demographic, then it would be set to marketing for that demographic. If you intend to use a remarketing list to find ads in a search campaign while expanding the group to new customers, then observations would be ideal.
Bitmedia.io specifically uses targeting tools to find potential customers based on their location, interest, device type, and behavior. This is how the platform ensures that ads are shown to only interested audiences.
What Advertisers Should Know
The needs of each business vary, and this is why a good crypto ad platform must offer variety. For instance, Bitmedia.io offers different banner sizes and ad formats for each online casino’s specific needs. This has been shown to yield positive results for brands in the past. So how does it work? Well, the banner often has an image, text, and brand logo.
There are also other pricing models for advertisers depending on what they are looking for. So far the options include the cost-per-click and cost-per-mile models. Cost per click or CPC, lets you pay for every click on your online casino ad. Advertisers here have the advantage of only paying for clicks from potential customers on their banner.
The cost per mile or CPM model lets you pay for 1,000 impressions of the ad instead of the number of clicks the banner has received. So which is a better option for you? Many digital marketing experts consider CPC the better option for driving traffic and conversions. The reason is simple: it links earnings with performance and user interactions.
CPM, on the other hand, does better for brand awareness and product recognition. For instance, if your business is an online casino, potential players can see your brand logo and unconsciously record it in their brains. Later, when they want to find an online casino to play at, they can search for it. This means that high-traffic sites benefit more from CPM compared to CPC.
Both have their perks and drawbacks. So, advertisers can consider the options carefully to determine which is perfect for a marketing campaign.
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