PiixPay Case Study: x24 Traffic Volume in 6 Months

Key Campaign Results

x24
more impressions and clicks
x5
CTR growth
x3
longer list of sources
6 months
of optimization activities

Illustration: the number of clicks grew 24 times

Client Objectives

‘I met bitmedia account manager when she reached me out via email. We had a close discussion over the objectives of our company on this ad network and the opportunities for their achievement. We started with the following ones:

To increase traffic volumes
To improve traffic quality
To find the most efficient way of budget usage’

Raivo Malter, founder and CTO of PiixPay

Hence, we did the following things with Bitmedia:

Source list

First, we prepared a tailor-made source list, which incorporated publishers with the most relevant traffic. It was clear that piixpay needed the audience which would not only be interested in crypto finances but either owning some crypto or planning to purchase it shortly. Regarding this fact, we created a selection of publishers meeting these requirements.
Analytics setup

Second, we needed to set up the interaction of bitmedia account and Google analytics, in order to collect the data that was crucial for optimization purposes. We did it by means of utm tags. Thus, with the help of Bitmedia’s UTM builder the initial link: https://www.piixpay.com
Ad settings

Last but not least, we updated the advertising settings on bitmedia with strict daily limits, frequency cap and ad rerun, so that the budget should be spread evenly.

The advertising process started straight away. We spent over 6 months carrying out optimization activities and improving the ad settings. The main optimization strategy – was a timely analysis of traffic by means of utm tags and forehanded update of the placements selection.

Results

Totally, we managed to increase the list of sources in 3 times, exponentially increasing the traffic volume. However, what’s most important, we managed to fix the traffic quality and the conversions rate even with the volumes rising.

The results were outstanding. We managed to increase the number of impressions and clicks in 24 times, which greatly helped the project grow.

‘The partnership with bitmedia.io has brought us worthy results. The traffic volume has grown in 24 times, while the CTR has risen in 5 times. That is really impressive.’

Raivo Malterfounder and CTO, PiixPay