Choosing the right crypto marketing agency can define the success of your token launch, NFT campaign, or blockchain project. With hundreds of options available, two names stand out for different reasons: Bitmedia.io and Coinbound.com.
Both are leading players in the crypto marketing world—but they serve different needs. Bitmedia.io is a powerful ad tech and influencer marketing platform built for performance and reach. Coinbound, on the other hand, is a full-service agency offering deep strategic services for long-term brand growth.
Below, we explore the core features of each, helping you determine which is the better fit for your project.
Bitmedia.io – Precision-Driven Crypto Advertising and Influencer Marketing
Founded in 2014, Bitmedia.io is a crypto-focused ad network that has steadily expanded into a comprehensive crypto marketing platform. Originally built to provide scalable, performance-based display advertising, Bitmedia now also delivers crypto PR, influencer marketing, and full-stack traffic acquisition solutions for blockchain and Web3 projects.
What sets Bitmedia apart is its powerful ad tech infrastructure combined with multi-channel influencer marketing across platforms like X, Telegram, YouTube, Instagram, TikTok, and more. With access to a vetted network of over 450+ crypto influencers, Bitmedia connects brands directly to high-engagement creators across every major region and language. Whether you’re looking for shoutouts, AMAs, or long-form branded content, Bitmedia ensures end-to-end influencer coordination and campaign execution.
Additionally, Bitmedia’s wallet-based targeting allows advertisers to segment users based on actual blockchain behavior, such as token holdings or NFT ownership, offering one of the most precise ad targeting options in the crypto industry. Their ad campaigns run on a vetted network of over 7,000 crypto websites, making them a go-to platform for visibility within the Web3 niche.
They also offer flexible CPM/CPC ad models, real-time analytics, and 24/7 support. For startups, token launches, or DeFi protocols seeking measurable performance and ROI, Bitmedia offers an agile, scalable, and affordable solution.
Coinbound – Full-Service Web3 Marketing and Branding Agency
Coinbound, launched in 2018, is one of the most recognized full-service marketing agencies in the Web3 space. Their client list is extensive, featuring major names like MetaMask, eToro, and Nexo. Coinbound offers a 360-degree marketing approach, including PR, influencer marketing, SEO, branding, community management, and even fractional CMO services for crypto brands needing executive-level strategic support.
Coinbound is especially strong in influencer marketing, managing a large global network of crypto influencers across YouTube, X.com, TikTok, and more. They also specialize in building and managing Web3 communities on Discord and Telegram, a valuable asset for NFT and gaming projects.
Their crypto PR service helps clients land coverage in top outlets like Cointelegraph, Decrypt, and Yahoo Finance. Combined with branding and growth strategy consulting, Coinbound is an excellent choice for projects with longer-term marketing needs and larger budgets.
Main Features and Strengths
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Bitmedia.io – Data-Driven Growth for Crypto Projects
Founded: 2014
Focus: Performance advertising, influencer marketing, and PR
Key Strengths:
- ✅ Ad Network of 7,000+ Crypto Publishers: Access to top crypto sites for banner ad placements (CPM/CPC).
- ✅ Wallet-Based Targeting: Show ads to users based on wallet activity, token holdings, or NFT ownership.
- ✅ Influencer Marketing: 450+ verified crypto influencers across Twitter, Telegram, YouTube, TikTok, and Instagram.
- ✅ Multi-Channel Campaigns: Combine display ads, influencer posts, and PR for full visibility.
- ✅ PR Services: Get published in Cointelegraph, BeInCrypto, Yahoo Finance, and more.
- ✅ 24/7 Support & Transparent Reporting: Real-time performance metrics and full campaign control.
🧩 Best For: Startups, DeFi platforms, DApps, NFT projects, and exchanges looking for cost-effective user acquisition, scalable ad traffic, and influencer reach with measurable ROI.
Coinbound – Strategic Marketing for Web3 Brands
Founded: 2018
Focus: Full-service crypto marketing and growth strategy
Key Strengths:
- ✅ End-to-End Marketing Strategy: Includes SEO, branding, PR, community growth, and influencer campaigns.
- ✅ Top-Tier Clients: Worked with Metamask, eToro, Nexo, Cosmos, and Litecoin.
- ✅ Community Management: Full Discord and Telegram setup, moderation, and growth.
- ✅ Crypto PR Services: Guaranteed placements in major crypto media.
- ✅ Fractional CMO Offering: Executive-level support for long-term growth planning.
- ✅ Web3 SEO and Branding: Deep expertise in helping brands own niche visibility and voice.
🧩 Best For: Established projects or VC-backed startups looking for long-term brand building, community growth, and executive marketing guidance.
| Feature | Bitmedia.io | Coinbound |
| Ad Network | ✅ Yes | ❌ No |
| Wallet-Based Targeting | ✅ Yes | ❌ No |
| Influencer Network | ✅ 450+ creators | ✅ Large influencer pool |
| PR Distribution | ✅ Yes | ✅ Yes |
| SEO & Branding | ❌ SEO – No ✅Branding Yes | ✅ Deep expertise |
Bitmedia or Coinbound – Final Verdict
Both Bitmedia and Coinbound offer valuable services tailored to the crypto industry. Bitmedia.io excels in targeted advertising with advanced features like wallet-based targeting, making it ideal for projects focused on performance-based campaigns. Coinbound.com provides a comprehensive suite of marketing services, including PR, influencer marketing, and community management, making it suitable for projects seeking a holistic marketing approach.
Your choice between the two should align with your project’s specific needs, budget, and marketing goals.
- If your project requires performance-based traffic, scalable influencer campaigns, and tight budget control, Bitmedia.io is the better fit. Its wallet-based targeting, multi-channel influencer network, and powerful ad tech infrastructure give it an edge in ROI-focused campaigns.
- If you’re seeking a holistic brand-building agency that handles everything from PR and influencers to community management and CMO-level strategy, Coinbound offers a deep and well-rounded service portfolio.
Both are strong choices, but Bitmedia stands out for its advanced targeting, affordability, and massive influencer reach, especially useful for high-impact, short-term campaigns with measurable goals.
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