Bitmedia.io presented an innovative feature designed to enhance the advertising experience for our users. Now we can attract a broader range of advertisers interested in In-App traffic. This new update is specifically developed for Publishers looking to monetize their applications (if they are available on Apple’s AppStore and Google Play Market). Here’s how it enriches both the publisher and advertiser experience on Bitmedia.io.
Application Monetization Feature Overview:
Publishers now have the ability to add a new source by providing a link to their application in either the Apple AppStore or Google Play Market. Our system will validate these links to ensure they are legitimate and lead to the actual application. This validation process includes verifying the authenticity of the store and the accessibility of the application link. Once validated, the source will be marked as ‘In-App’ in our database. This allows for the generation of a specific In-App Ad Unit code for advertising blocks created under this source.
Below you can find a detailed guide on how to submit your application to Bitmedia.io
How to add an Application to Bitmedia Publisher Network
- Registration / Login
You should follow the link https://bitmedia.io/app/sign-up and create an account on our platform.
- Find a list of submitted websites
You should follow the link https://bitmedia.io/app/publisher/sites
and press the button “+ New source”.
- Insert a link to your Application
Then you have to point out the link to your application in the field “website URL”, monthly pageviews and a category of your application.
- Choose your target GEOs
Then you have to indicate the main website language and top 5 GEOs.
- Submit for Approval
Afterwards, you’ll see this notification on your screen.
Then our system should approve your app. If it happened you would see (following the link https://bitmedia.io/app/publisher/sites) that the status of your source is active.
Add Ad Units to Publisher’s Dashboard
Then you should add ad units using this guide https://bitmedia.io/guides/publisher/how-to-create-unit or follow this instruction:
- Access Dashboard: Go to the publisher’s dashboard and click the “Ad Unit” button on the right side.
- Initiate Ad Unit Creation: Click the blue “+New Ad Unit” button on the lower left side to start.
- Name Your Ad Unit: Enter a descriptive name for the ad unit.
- Select Source URL: Choose a valid source URL for the ad unit.
- Choose Ad Unit Type: Regular or Adaptive
- Continue: Click the “Continue” button.
- Select Ad Unit Size: Pick the size that fits your design and layout. Click “Continue.”
- Set Up Backup Ads: Choose from options like Bimedia referral, Google AdSense, HTML code, or HTML and JS code. Click “Continue.”
- Get and Implement Code: Copy the provided ad unit code.
- Paste Code: Insert the code into the desired section of your website via the content management system or web page editor.
- Finalize Setup: Click “Finish Setup” or a similar button to complete and start displaying ads.
As soon as you have done this, inform your publisher manager Ivan (email: [email protected], Telegram: @Ivan_Bitmedia_IO) about it. He will create program codes for each ad unit separately and you will have to implement these codes in your application.
Advantages of In-App ads for Bitmedia Advertisers:
Advertisers on Bitmedia.io will gain access to a suite of powerful features designed to maximize the impact and efficiency of their campaigns. Here’s what advertisers can look forward to:
1. Targeted Reach:
Advertising in publishers’ applications allows for highly targeted campaigns. Advertisers can reach specific audiences who are already engaged with content related to their products or services, ensuring a higher conversion rate.
2. Enhanced Engagement:
In-app advertisements tend to have higher engagement rates compared to traditional web ads. Users interacting with applications are more focused and can be reached during peak engagement moments, leading to better campaign performance.
3. Quality Traffic:
By advertising in vetted publishers’ applications, advertisers are guaranteed access to quality traffic. Our validation process ensures that your ads are placed in legitimate and relevant apps, minimizing the risk of fraud and maximizing ROI.
4. Diverse Ad Formats:
Advertisers can leverage a variety of ad formats suitable for in-app environments, including banner ads, interstitials, video ads, and more. These formats are designed to capture users’ attention without disrupting their app experience.
5. Real-Time Analytics:
Gain insights into your campaign’s performance with real-time analytics. Track metrics like impressions, clicks, conversion rates, and more to adjust your strategies for optimal results.
6. Customization and Flexibility:
Our platform offers extensive customization options for your ad campaigns. From setting budget caps to selecting specific geographic locations, advertisers can tailor every aspect of their campaign to meet their goals.
7. Advanced Targeting Options:
Beyond basic demographics, advertisers can use advanced targeting options based on user behavior, interests, and more. This precision targeting ensures that your ads are shown to the most relevant audience, increasing the likelihood of engagement.
8. Seamless Integration:
Our system provides a smooth and straightforward process for integrating ads into publishers’ applications. This hassle-free integration means your campaigns can go live quickly, allowing you to start reaching potential customers without delay.
9. Support for Scaling:
Whether you’re looking to run small, targeted campaigns or large-scale promotions, our platform is designed to support your advertising needs as you scale. Our robust infrastructure can handle high volumes of traffic, ensuring your ads are delivered smoothly across all chosen applications.
10. Competitive Advantage:
By advertising in apps, you’re tapping into a modern and effective channel that many businesses have yet to explore fully. This gives you a competitive edge in reaching and engaging your target audience in a unique and impactful way.
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