Are your posts on X getting almost no views? Feeling like all your effort on this platform went down the drain?
You’re not alone. In 2025, major platforms like Instagram, YouTube, and TikTok have all been cutting organic reach. What once felt like an equal space for creators and crypto enthusiasts now feels paywalled and unpredictable.
But don’t rush to give up on your page or fire your SMM team just yet. Organic reach on X has dropped, but it’s still possible.
In this article, we’ll break down what happened to X’s algorithms, how it affects crypto projects, and what you can do to stay visible and grow your audience on the new X.
The story of organic reach on Crypto Twitter
Between 2017 and 2021, Crypto Twitter has been the heartbeat of the industry. It was the place where everyone shared breaking news and their instant opinions. A single tweet could move markets.
When Elon Musk unexpectedly changed the bio of his Twitter account to #bitcoin in January 2021, the price of Bitcoin surged by 20%. And his tweets about Dogecoin caused it to rise more than 17% in one hour.
The following year, Musk bought X. Some users left the platform in protest, citing ethical reasons. In 2023, paid subscriptions replaced the old free verification, which made Premium accounts more visible than regular ones.
By 2025, the size of the Crypto Twitter community is estimated at around 60–80 million engaged users. The number of daily active crypto users on X (Twitter) is estimated to range from about 25 to 30 million.
However, the X team made algorithmic updates that reward promoted content over organic posts. As a result, engagement rates on X fell by nearly half — from 0.029% to just 0.015%, Proxidize reports.
Why organic reach is declining
According to AdDictive, the platform’s overall organic reach has dropped to about 3%, and the average engagement rate (% of people who interacted out of total views) sits at just 0.03%. This happened due to several factors:
1. Algorithms favour premium accounts:
Buffer’s findings suggest that X’s algorithm began giving blue-verified users up to 10× more reach than regular accounts. Meanwhile, engagement for non-verified accounts has dropped to almost zero. Half of their posts now get no likes or replies at all.
2. Links are penalised: since early 2025, tweets with links have been heavily suppressed, with almost zero median engagement. If your crypto project relies on linking to whitepapers, dashboards, or documentation, that’s going to cause problems. Even Premium accounts see far less traction when their posts include links.
3. Content overload: X’s algorithmic feed now processes around 5 billion ranking operations per day (that’s how often it sorts posts to decide what shows up higher or lower in feeds). With so much content competing for attention, only tweets that earn engagement within the first few minutes stay visible.
What to do now? Strategies to stay visible
Changes in the algorithms don’t mean you should stop growing your page. When someone visits your page, it should be a treasure chest of useful information or entertainment (whatever you choose) for them. Here are three crypto marketing strategies to keep up the pace and attract your slice of the audience.
1. Hack the algorithm
If you want to increase organic reach on X, you need to play by the platform’s rules:
- Consistency beats randomness: aim for three to five posts a day.
- Mix formats: questions, polls, short videos, and memes that invite participation.
- Hashtags matter: some users follow hashtags, not pages.
- Timing: post when your followers are most active and reply quickly to comments. The faster you act, the higher your tweet climbs.
Zain Saeed, crypto marketer, shares his own two methods on how to grow an X/Twitter account organically:
- Follow/Unfollow method: following people who like or interact with content from your competitors or related accounts.
- The Mother-Child method: creating additional Twitter accounts. For example, start with five. Each supporting account applies the follow/unfollow method to different competitor audiences. This expands your reach and brings in more potential followers.
2. Set up paid ads with precise targeting
I know you’d love to postpone running ads for as long as possible, but there’s no way around it.
Start with crypto-native ad platforms like Bitmedia to run precisely targeted campaigns that actually reach people in your niche. The platform also helps with geo-targeting. In countries where crypto advertising is restricted or banned, your ads simply won’t run, and your budget will vanish without results.
3. Use crypto influencer marketing
You might think: if organic reach is falling, influencers must also be affected. So what’s the point of collaborating with them? It still exists, and here’s why:
- Followers trust influencers’ opinions and are far more likely to watch, read, and buy what they recommend.
- Influencers give brands access to niche communities they couldn’t reach organically or through ads alone.
- Posts coming from an influencer’s handle perform better than identical content from brand accounts.
- With an allowlist, brands can target an influencer’s followers and build look-alike audiences for higher-quality reach.
The future of crypto audience growth
The good news is that the number of crypto enthusiasts keeps growing every year. But with so many platforms competing for attention, brands can’t rely on X alone anymore. So what should we do?
1. Diversify or disappear
Instagram and Facebook generate more than half of all campaigns that actually bring profit, while YouTube accounts for about a quarter of them. TikTok, with its quick and educational videos, attracts a younger, risk-tolerant audience eager to learn about staking, NFTs, and yield farming.
Hence, the rule: tailor your message to each platform’s style instead of copy-pasting the same post everywhere.
2. Build communities
The strongest crypto projects invite users to co-create. Try gamified activities, meme contests, or DAO-driven campaigns, and your followers will become contributors to your success.
3. Make AI your ally
AI tools are already being actively used, and this trend will only keep gaining momentum. Here are the ones that have already gained recognition:
- TweetHunter uses smart algorithms to spot trending topics and suggest tweet ideas that fit your audience.
- Hypefury helps you find the best times to post and automatically increases engagement.
- Buffer analyzes your results and recommends when to share content for better reach.
What does this mean for crypto marketers?
Twitter organic reach isn’t dead, it’s just decreased. For the best results, besides creating quality content, you’ll also need to run paid ads and collaborate with influencers.
So, roll up your sleeves and go for it! The main thing to remember: if you’re interesting and truly love your audience, you’ll definitely get a match with them.
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