RollerTap is a simple, addictive tap-and-earn mini-app integrated into Telegram. In January 2025, Bitmedia partnered with the app to experiment with banner ad monetization. Static ads were placed on the app’s most visited page — the “Quests” section. The test lasted from January to April 2025.
How RollerTap Telegram Mini-App Generated Stable Revenue through Banner Advertising
Why Banners? Why Quests?
While many ad networks focus on video ads, not all users are willing to watch them. That’s why Bitmedia tested a less intrusive alternative: static banners.
The Quests section was selected for ad placement because:
- It has the highest user traffic in the app.
- Banner ads are integrated organically, without disrupting user experience.
- Unlike pre-rolls, pop-ups, or audio ads, banners don’t irritate the audience.
Results Overview
Phase 1: January – Launch During a Bullish Market
- Monthly audience: 43,227 users
- Ad impressions: 5,109,549
- Clicks: 6,131
- CTR: 0.12%
- Average CPM: $0.21
- Publisher revenue: $1,073
January coincided with a strong crypto market rally, which boosted advertising budgets and user engagement. Even moderate market interest translated into higher monetization revenues when traffic remained stable.
Phase 2: February – Market Correction
- Monthly audience: 36,751 users
- Impressions: 4,029,248
- Clicks: 5,238
- CTR: 0.13%
- Average CPM: $0.20
- Publisher revenue: $806
As user numbers dipped, Bitmedia’s analytics team recommended:
- Increasing ad rotation frequency from 13–14 days to every 5–7 days.
- Testing at least 6 creatives at once.
These measures improved CTR. Additionally, we observed a temporary drop in CTR from Indian users. We advised implementing Backup Ads for this geo, helping stabilize and slightly increase the CTR.
Phase 3: March – Targeted Optimization
- Monthly audience: 28,509 users
- Impressions: 3,295,416
- Clicks: 4,943
- CTR: 0.15%
- Average CPM: $0.23
- Publisher revenue: $758
In March, RollerTap was made exclusive to advertisers specifically targeting Telegram mini-app audiences. We advised these advertisers to develop creatives tailored to the app’s style and color palette. As a result, both CTR and CPM improved, even during a market dip.
Phase 4: April – Stabilization
- Monthly audience: 24,459 users
- Impressions: 2,792,119
- Clicks: 3,909
- CTR: 0.14%
- Average CPM: $0.22
- Publisher revenue: $614
Key success factors in April:
- The publisher placed banners between levels, where users naturally pause.
- Bitmedia maintained a stable flow of advertisers, even during market downturns.
- Ongoing collaboration between the publisher and Bitmedia’s account manager ensured continued performance.
One notable failure: a test with professionally designed banners led to a 4-point CTR drop. RollerTap’s users preferred simpler, native-style designs.
Final Results and Takeaways
Despite a 43% drop in traffic (from 43K to 24K users), the app earned $3,251 over four months.
Key insights:
- CPM remained stable ($0.20–$0.23) despite market volatility.
- CTR grew from 0.12% to 0.14%, showing successful optimization.
- CTR became the key revenue driver, offsetting the traffic loss.
- Ad frequency limits (e.g., no more than 4 impressions per user per day per geo) helped prevent ad fatigue.
Even though tap-to-play apps (tap games) often attract users from low-CPM regions like India, Pakistan, Bangladesh, Indonesia, Nigeria, Vietnam, Brazil, and South Africa, banner ads proved effective due to:
- High user engagement: banner placements felt natural within the Quests section.
- Audience familiarity with static ads: users in these regions are more likely to click on them.
- A stable average CTR of 0.13%.
Despite a bearish crypto market in February–April that discouraged scaling, Bitmedia’s analytical support and optimization efforts helped maintain stable monetization and consistent publisher payouts.
Want to earn with Telegram mini-apps? Apply your Telegram application to a Publisher section and start earning today!
Related Posts
