The Client: A crypto trading bot focused on growing its Twitter community (niche: crypto / trading)
The Marketing Challenge
Our client, a trading bot company specializing in AI and ML Crypto trading, faced a significant challenge—not in development, but in marketing. They needed to attract high-quality traffic through various channels to reach a broader audience. Previous efforts using multiple channels had not yielded the desired growth.
Recognizing that network X hosts a substantial potential audience within the crypto community, we decided to focus our initial marketing efforts there. By tapping into this social network, our goal was to significantly increase user engagement and drive traffic to the trading bot platform, setting a strong foundation for future multi-channel campaigns.
The campaign goals: user engagement, new followers.
- Geo – US, Europe
- Campaign Period: 2 weeks (12.02-26.02)
Initial Metrics:
- Followers: 1,027
- Average post impressions: 25-35 views
Furthermore, the client noted that there were no website referrals from network X, as no paid advertising was run on that platform.
Campaign Execution:
Bitmedia implemented a multi-faceted strategy using several crypto-focused influencers. The campaign included:
- 3 Pinned posts on Twitter by 3 influencers
- 6 retweets by 3 influencers
- 2 standard posts by 2 influencers
- 2 quoted retweets by 2 influencers
The content strategy was distributed daily, with different influencers targeted to reach a diverse audience.
Based on the client’s goals and budget, we chose the most suitable influencers that have a relevant audience.
We collaborated with:
• x.com/JasonNFTs_ — https://x.com/JasonNFTs_
• x.com/TheCryptoSquire — https://x.com/TheCryptoSquire
• x.com/CryptoKing4Ever — https://x.com/CryptoKing4Ever
• x.com/yyds123888 — https://x.com/yyds123888
• x.com/WEB3Eliza — https://x.com/WEB3Eliza
• x.com/Thecryptomist — https://x.com/Thecryptomist
• x.com/TedPillows — https://x.com/TedPillows
The campaign Results:
Posts and publications were posted only on weekdays, with varied content formats—retweets, pinned posts, regular posts, and comment retweets. Publication times were chosen based on each influencer’s audience activity. After just a two-week campaign (12.02-26.02), we achieved the following results:
• Final follower count increased to 5,967 (increased by 520%)
• Average post impressions rose to 245-280 views per post (increased x10 times)
The client noted that an average of 35-40 users per day from X visit the client’s website (bot) over these two weeks.
These impressive X-only results from our initial two-week campaign demonstrate the effectiveness of our influencer-driven strategies. Moving forward, in collaboration with our client – crypto trading bot – we will continue to build a comprehensive strategy for project development in other social media and news outlets as well, expanding our efforts to include additional channels for attracting new traffic.
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