As 2024 comes to a close, it’s impossible not to reflect on the interesting journey Bitmedia.io has experienced this year. Marked by turbulence, rapid changes, surprises, highs and lows, disappointments and hopes, Bitmedia.io has traversed through it all, continuously aspiring for new heights in crypto marketing business.
As you already know, this year Bitmedia celebrated its 10th anniversary. Yay! We suggest you take a look at a brief history – the wildly active cosmic journey of the company over these years!
The platform’s commitment to excellence is evident in its growing community of almost 50,000 advertisers who have successfully launched their campaigns, alongside the trust of over 30,000 crypto publishers who have submitted their sources for approval. More than 130,000 ad units and banners were created, and publishers have earned over $20 million in payouts.
10 years is a huge, sometimes challenging journey to the current success. We are proud to be the leading crypto advertising network in the market. We continue to grow and expand. We confidently step into the next decade.
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Bitmedia Initiatives in 2024:
1st Quarter:
- Launched a new UI for the advertiser’s cabinet with updated design, convenient dashboards, reports, and intuitive targeting functionality.
- Implemented the ability to manually generate invoices.
- Analyzed and collected users’ crypto wallets.
2nd Quarter:
- Launched our Demand Side Platform for purchasing external traffic and integrated with partner Sevio.
- Implemented Source targeting to adjust targeting based on allowed/banned advertising categories on the publisher’s side.
- Connected a series of new in-app applications.
- New functionality in the API for advertisers.
3rd Quarter:
- Introduced new crypto payment methods for regular advertisers and Marketplace.
- Connected publishers from Telegram mini apps.
- Developed and launched Impression tracking for some partners.
- Introduced an exclusive feature for advertisers: Web3 audiences.
4th Quarter:
- Organized Promo events, such as Advent calendar, Lootbox, etc.
- Implemented Header Bidding through Prebid.js.
Bitmedia Team is Growing
Bitmedia team has become fully international. We have opened two new offices – in Berlin (Germany) and Warsaw (Poland). Bitmedia shares its presence all over the world, attending almost all global and regional conferences and crypto events.
Bitmedia shares its presence all over the world, attending almost all global and regional conferences and crypto events.
- Next Block Expo in Warsaw
- Bitcoin Asia Conference in Hong Kong
- Malaysian Blockchain Week in Kuala Lumpur
- Korea Blockchain Week in Seoul
- Token2049 in Singapore
- Bitcoin Amsterdam
- Sigma Conference in Malta etc.
At the core of Bitmedia.io’s philosophy is the belief that the customer comes first. This year, the addition of three account managers to the team (based in China, Portugal, UK) guarantees that every client receives more personalized consultations, stays in contact with their account manager, and benefits from more attentively optimized advertising campaigns.
Target Web3 Audiences
Innovation at Bitmedia.io didn’t stop there. The company developed and implemented a groundbreaking feature – Web3 advertising, or Wallet Targeting. This technology tracks a Web3 user’s activity and preferences anonymously, building a conditional portrait of various Web3 audience categories without accessing any personal data.
Influencer Marketing and Telegram Ads
According to our data, the demand for influencer marketing has surged by 2.5 times in 2024. Bitmedia.io’s marketplace has expanded to include 120 new YouTube influencers, 40 TikTok bloggers, and about 100 Twitter influencers. Go to Bitmedia Marketplace and choose the best one for your campaign!
Furthermore, Bitmedia.io has launched advertising campaigns in Telegram channels, enabling clients to target not only crypto websites’ visitors but also an active crypto community in Telegram, which increases the chances of reaching the right target audience.
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Bitmedia Statistics
Bitmedia.io’s analytics have summarized the company’s data for 2024, revealing an impressive daily average of around 300 advertising campaigns, approximately 100 advertisers, over 40 million impressions, and more than 500,000 clicks.
| Reflecting on the monumental year we’ve had at Bitmedia, I’m filled with immense pride and gratitude. 2024 was a year of huge achievements, from launching DSP and integrating innovative Web3 advertising technology to expanding our global footprint with new offices and enhancing our influencer marketing capabilities. Each step we took was aimed at providing more value to our Advertisers and Publishers, cementing our position as industry leaders. I am deeply thankful to every member of the Bitmedia family—our dedicated team, our trusted partners, and our valued clients. Your support and collaboration have been the cornerstone of our success. As we look towards 2025, I am excited about the opportunities that lie ahead and confident in our ability to reach new heights together. Here’s to exploring new horizons and achieving even greater milestones in the years to come. |  Matvii Diadkov, Founder |
Before we say “Bye” to 2024
Bitmedia.io stands tall, reflecting on a year marked by important milestones, relentless innovation, and resilience. With an expansion in its advertiser and publisher community, the introduction of Web3 advertising technology, Telegram ads, and a substantial increase in influencer marketing, Bitmedia.io has solidified its position as a leader in the industry. We want to extend a heartfelt THANK YOU to all our partners, clients, advertisers, and publishers. Together with you, Bitmedia.io confidently strides into the future, ready to explore new horizons and achieve greater heights in 2025 and beyond
Merry Christmas! See you next year!
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