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Top Crypto Narratives of 2024: Key Concepts and Trends

Top Crypto Narratives of 2024: Key Concepts and Trends

Crypto advertisers have to craft advertising strategies that account for both current and upcoming trends. Staying ahead of popular crypto narratives creates a long-term association between your web3 brand, the crypto products you are selling, and the people you are selling to. 

The magic lies in creating compelling narratives around current narratives, while still sticking to the sector’s key fundamentals. Evolution happens all the time in crypto. For a volatile industry facing regulatory challenges, adapting to the uncertainties becomes a feature of Web3 advertising rather than a bug. The reality is that the future of Web3 is shrouded in tons of developments and rapid crypto volatility. Hence, everyone is always on the lookout for the next big thing. 

If your advertising strategy fails to address prevailing worldviews or doesn’t even support buyers in solving their problems, then it’s not good enough. Based on emerging crypto trends, market sentiments, and predictions, Bitmedia.IO prepared a guide to the top crypto narratives of 2024. It does not matter whether you are an advertising amateur or a pro, these Web3 narratives will help you explore the cryptocurrency market and better yet, allow you to be ready to your next crypto advertising campaign. 

Bitmedia.IO is an advertising agency and network that promotes blockchain technology projects such as crypto games, online casinos, and crypto exchange and trading platforms through specialized display ads, media collaborations, community building, advanced targeting, content and influencer marketing

Top 6 Crypto Narratives

The following narratives, digital gold, metaverse/Gamefi, real-world assets, the Bitcoin halving event, and Ethereum restaking will shape a large segment of crypto conversations and debate. As businesses navigate the market, understanding these narratives could help them shape their 2024 advertising strategies. 

Bitmedia.IO could also come through as your advertising partner as you navigate the intricate crypto market. With the advertising agency’s top-notch marketing solutions, blockchain technology companies are a few steps away from gaining new leads and converting prospects. 

Digital Gold

The crypto narrative around digital gold is poised for considerable traction due to a variety of reasons. 

Approval of the first Bitcoin ETF in the U.S.A. saw a heightened correlation between gold and Bitcoin. As per Google Trends, the term ‘digital gold’ also recorded significant interest following the launch of the ETF. 

It seems 2024 will be Bitcoin’s watershed moment to exhibit the properties of traditional financial assets such as gold. Thereby, reinforcing the digital gold theorem for a better part of the upcoming months. Traditional investors are already working out investment strategies to join the Bitcoin fever by investing in ETFs.

Expansion of the Metaverse and GameFi

The metaverse is expanding from being an immersive gaming space into an ecosystem of buyers, sellers, and traders of virtual products. 

According to Bloomberg forecasts, the metaverse industry will be worth $800 billion by the end of 2024. The Analysis Group also suggests the metaverse will contribute 2.8% of global GDP and could be worth $3 trillion in a decade. Groundwork for a multi-trillion immersive space started years back and 2024 is only a culmination of industry efforts towards a seamless metaverse.

Users in the space will be able to monetize their experience, exchange digital collectibles, and trade virtual assets in a multi-billion-dollar industry. Furthermore, with the emergence of real-world asset tokenizations, experts are likely to back virtual assets with actual assets such as property, fine art, precious metals, and so on. Other technologies that could redefine the metaverse in 2024 include the rise of dynamic NFTs, utility tokens, and the release of Apple’s Vision Pro.

Real World Assets

Tokenizing real-world assets is a hot moment in crypto today and is slowly becoming a defining Defi narrative.

The tokenization of real-world assets on the blockchain is slowly becoming a defining crypto moment in 2024. The rise of different capabilities of ERC tokens and the birth of Bitcoin Ordinals has expanded the viability of real-world assets. For example, it’s now possible to fractionalize ownership of these assets into convenient and tradable units. Therefore, opening up accessibility to more liquidity, faster settlement times, and a larger investor pool. 

Forecasts indicate the Real-world assets market will surge from the present $118.57 billion to $10 trillion by 2030. The current market cap is already beyond hundreds of billions, revealing the enormous potential of real-world assets in the blockchain sector. Another research study by Ripple Labs went on to suggest that 30% of financial leaders will adopt RWA tokenization. For example, Ripple is targeting to tokenize the $30 trillion real estate market through its XRP ledger. 

Bitcoin Halving Event

The Bitcoin halving event is one of 2024’s hot moments and highly anticipated Bitcoin narrative. The event which occurs once every four years reduces the BTC reward by half. As a result, the rate of creating new coins slows down thereby impacting the dynamics of demand and supply. Slowing down the creation of new BTC coins increases scarcity and creates more upward pressure on the price of BTC. In previous halving events, the price has gone up significantly. Therefore, the crypto community is confident this year’s event will induce an upward spiral.

Source: Natixis
Source: Natixis

The three previous halvings took place in 2020, 2016, and 2012. The mining reward for a block fell from 50 to 25 BTC in 2012, 25 to 12.5 BTC in 2016 and 6.25 BTC in 2020. This year, the block reward will be reduced to 3.125 and will take place in April.

Ethereum Restaking

One of the most anticipated Ethereum narratives is restaking.

DEFI predicts restaking as one of the key drivers for the next bull run, which many believe will occur in 2024. The new concept’s objective is to repurpose already staked Ethereum (ETH) tokens to guarantee the blockchain security of other networks and decentralized apps. 

This will boost earnings for validators and at the same time, allow protocols to overcome the hurdle of developing their validators. Restaking is introducing a new narrative around scaling blockchain security and improving rewards for validators.

EigenLayer, a protocol by Sreeram Kannan of the University of Washington pioneered the restaking space and launched the first stage in June 2023, after 2-months of testing. At the time of writing, the restaking space has a total locked value of $1.8 billion. Before launching stage 1, EigenLabs successfully concluded a Series A funding of $50 million, and an earlier seed round of $14.5 million.

Cryptocurrency participants are growing aware of the developments taking place in the industry. Marketers should also be aware of these trends as they build adaptive advertising strategies for their clientele. 

Our work at Bitmedia involves building marketing solutions for blockchain businesses. We employ the latest technology to ensure you reach the right audience and drive conversation.