TOP Marketing Tips to Get Your Crypto Project Off the Ground

With a myriad of projects vying for attention, standing out requires a blend of innovation, transparency, and community engagement. However many crypto startups face unique challenges when it comes to marketing.

With limited budgets, many crypto project founders find themselves wearing multiple hats, including that of a marketer. Data shows that 47% of startup owners handle marketing themselves due to budget constraints. Without the deep pockets of larger companies, crypto startups need creative, cost-effective strategies to make the most of their marketing efforts.

Here we explore key marketing strategies that can propel a crypto project to new heights. From using social media platforms and influencer partnerships to creating useful content and developing an active community, these strategies help build trust and credibility.

When should you start marketing a crypto project?

Many crypto startups launch without a clear marketing strategy or plan. While developing the product and building a user base is imperative, it’s equally important to assign time for marketing. Starting early gives your project the runway it needs to gain traction and build awareness.

Marketing should begin in the early stages of your crypto project. Waiting until after launch is too late—you need an audience ready to engage with your platform from day one. This is particularly essential for projects relying on user traffic to drive growth. Consistent marketing efforts boost a steady stream of potential investors and users.

Effective Marketing Strategies for Crypto Projects

Here are the most valuable and effective marketing strategies for crypto companies and crypto projects:

Strategy #1: MUST HAVE: Social Media for Brand Awareness

Social media platforms like Twitter, LinkedIn, Discord and Reddit are invaluable for crypto projects. They allow you to reach a broad audience and establish your project’s presence online. About 90% of marketers attest to the effectiveness of social media for small businesses.

However, social media should be used strategically. Engage with your audience by hosting AMAs (Ask Me Anything sessions), sharing insightful content, and collaborating with relevant influencers.

Strategy #2: Secure PR Exposure

Gaining press coverage is a powerful way to boost your project’s visibility. While securing press isn’t always easy, it’s worth the effort. You can achieve this by writing a compelling press release and distributing it through platforms like Bitmedia.io, which specializes in crypto press release writing and distribution.

Reaching out to crypto bloggers and journalists for interviews or features can also be effective. Persistence is key, but the payoff can be important in terms of brand recognition.

Strategy #3: Write Guest Blog Posts on Relevant Websites

Guest blogging is a cost-effective way to reach new audiences and establish authority in the crypto space. Approach bloggers and websites within the industry and offer to write insightful articles on relevant topics. This drives traffic to your site and also improves your project’s credibility.

Strategy #4: Create Infographics for Online Distribution

Infographics are powerful tools for engagingly conveying information. Creating or sharing of a visually attractive infographic about a relevant crypto topic can catch attention and encourage sharing across social media and email. This boosts brand awareness at a minimal cost, as people love to share catchy graphics that communicate complex ideas simply.

#ZEREBRO is down 61% since listed on Binance Perps

Soon, projects will pay just not to be listed on @binance 😅 pic.twitter.com/z0KGpwK7IV

— HodlFM Team (@Hodl_fm) January 9, 2025

Here is an example of well-developed infographic about types of cryptocurrencies (educational purposes)

Strategy #5: Run a PPC (Pay-Per-Click) Campaign

Paid advertising through platforms like Google Ads or Facebook can be a cost-effective way to gain exposure. Carefully manage your budget and target the right keywords to ensure a good return on investment. For crypto startups, targeting niche keywords can attract interested investors and users.

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Strategy #6: Offer Something for Free

Giveaways are a fantastic way to generate buzz and interest in your crypto project. Offering a relevant prize encourages participants to share your startup with their networks. Make sure the giveaway item aligns with your brand—for example, offering crypto tokens or exclusive access to your platform.

💎CRYPTO GIVEAWAY💎

🔥$10 LTC

➡TO ENTER:

✅Follow Me
✅Retweet
✅Like/Comment https://t.co/gImWpVf6D3 / https://t.co/0NEkmDPjx8 (Show Proof)

⏰Giveaway ends in 72 hours!⏰#CS2 #CS2Giveaway #CS2Giveaways #Crypto #Giveaway #CryptoGiveaway pic.twitter.com/hS06pl1YqR

— KlexaGiveaways (@KlexaCS2) January 11, 2025

Strategy #7: Create a Video

Videos are engaging and can effectively promote your crypto brand. Whether informative or entertaining, videos can reach new audiences and encourage sharing on social media. Use videos to educate potential clients about your industry and the value of your product or service.

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Strategy #8: Create a Brand Mascot

A brand mascot can help people connect with your crypto project on a personal level. With a character that embodies your brand’s values, you make it easier for people to relate to and remember your project. This can lead to stronger brand recognition and loyalty.

CryptoKitties	Shiba Inu (SHIB)	Dogecoin (DOGE)
Polkadot (DOT)	Sushi Swap	Pancake Swap

Strategy #9: Launch a Referral Program

A low-cost method for reaching new users is to use your existing customer base by creating a referral program. Reward loyal users for bringing new participants to your crypto project with incentives such as discounts, free tokens, exclusive access, or VIP programs.

Strategy #10: Write an Informative Blog

Blogs are excellent for content marketing and improving your online presence. With 93% of consumers searching for information online before making a decision, writing informative blog posts can attract attention and establish your crypto project as an industry authority. Focus on answering your audience’s questions and providing valuable insights.

Strategy #11: Ask & Answer on Reddit and Quora

Use platforms like Reddit and Quora to gather feedback and engage with potential users. These communities value genuine interaction, so focus on building relationships rather than just promoting your product.

Strategy #12: Explore Offline Marketing

Don’t overlook traditional marketing tactics like business cards, flyers, or even billboards. These can create direct connections and complement your online efforts, reaching audiences that might not be as active online.

Strategy #13: Engage Future Customers Early

Reach out to potential customers before they start looking for your product. Provide valuable content, such as testimonials or reviews, to grasp their attention and build loyalty from the start.

Strategy #14: Engage Influencer Marketing

Partner with relevant crypto influencers to reach new audiences. Influencers can lend credibility to your project and help spread the word quickly and effectively.

Strategy #15: Build an Email List

Collect emails through sign-ups and referrals to create a list of interested users. Use this list to send newsletters, offers, and updates, keeping your audience engaged and informed.

Strategy #16: Host Events

Attend or host events to increase brand recognition. Meeting people face-to-face can create lasting impressions and foster valuable business relationships.

Strategy #17: Focus on Email Marketing

Email marketing is cost-effective and has a high ROI. Provide useful content in your emails to keep subscribers engaged and prevent them from unsubscribing.

Strategy #18: Try Guerrilla Marketing

Use creative, low-budget tactics to capture attention. Place eye-catching flyers in strategic locations to create buzz and draw interest to your crypto project.

Guerrilla marketing in the crypto space involves unconventional and creative strategies to capture attention and generate buzz without spending heavily on traditional advertising. Here are some examples of guerrilla marketing tactics used by crypto projects:

Dogecoin’s NASCAR Sponsorship:

The Dogecoin community funded a NASCAR sponsorship for driver Josh Wise in 2014. The Dogecoin-branded car raced in the Talladega Superspeedway, garnering significant media attention and raising awareness of the cryptocurrency.

Litecoin’s UFC Sponsorship:

Litecoin sponsored a UFC fight, with the Litecoin logo prominently displayed on the octagon and fighter uniforms. This partnership brought significant visibility to the cryptocurrency among UFC’s global audience.

Strategy #19: Offer Coupons and Deals

Attract customers by offering discounts or special deals. Clear and enticing offers can encourage purchases and boost sales.

Strategy #20: Turn Customers into Advocates

Encourage satisfied customers to share their positive experiences. Word-of-mouth recommendations can significantly increase your project’s credibility and reach.

Strategy #21: Repurpose Content

Transform existing content into new formats to reach different audiences. For example, turn a blog post into a video or infographic to expand your reach and enhance brand awareness.

Implement these marketing strategies to build a strong crypto brand and attract potential investors. Bitmedia.io offers a range of crypto advertising services, including banner ads, content writing, and sponsored article publications, to support your project’s marketing efforts. With the right approach, your crypto project will definitely thrive in a competitive market.