Your biggest traffic day is the one you can’t reschedule. Test the week before, scale on the day.
Bitmedia runs sportsbook campaigns across 800+ verified publishers, with CPC or CPM buying and FTD postbacks. Keep your current channels and test one campaign before the next fixture.
Big tournaments bring the most new players. Most sportsbooks lose them in the same three places: before kick-off, on match days and after the final.
New FTDs around a big tournament
1 · Before kick-off
2 · Match days
3 · After the final
No time to learn what works, so the biggest day doubles as the test.
ON BITMEDIA
Test 7 days before, scale on match day
Unknown sources, bots and clicks that never turn into deposits.
ON BITMEDIA
Named placements, fraud control and FTD postbacks
After the final whistle, FTDs dry up until the next big event.
ON BITMEDIA
Several competitions and GEOs at once, all year round
What a crypto casino and sportsbook got from banner ads on Bitmedia.
CASE STUDY
Banner ads in nine markets, including Brazil, Mexico, Argentina, Colombia and Canada, run alongside PR in crypto media.
×9.2
profit ÷ ad spend
$9,059 profit
$987 ad spend
3,514
clicks
2.5%
became leads
89
leads
≈$102
profit per lead
$9,059
profit
Demand for traffic rises around big matches. A campaign that starts on match day has no time to find what works.
Your manager builds a GEO media plan for the fixtures you pick, with named placements, indicative CPMs and projected outcomes.
A test campaign goes live on the shortlisted placements, with FTD postbacks connected to your tracker.
Budget moves to the placements bringing registrations, with delivery planned around kick-off.
KICK-OFFYou see FTDs by source, and budget moves to the next fixture.
Your manager adds the fixture calendar for your GEOs to the plan.
Know what you’re buying before match day.
Start with one GEO, one fixture and one acquisition target. Bitmedia is a betting ad network built on traffic you can see, measure and control.
Use wallet-level signals to find onchain audiences, then refine by GEO, device, OS and language.
Buy across 800+ verified publishers, review named placements and scale the sources that bring deposits.
Buy on CPC or CPM with FTD postbacks, so you can compare sources by real acquisition outcomes.
Bitmedia’s Four-Step Fraud Control reviews publishers, monitors traffic quality and cuts weak sources before they burn match-day budget.
You bring the offer, the GEOs and the fixtures that matter. Your manager builds the plan, launches before kick-off and keeps optimising, so your team doesn’t have to learn another ad platform.
A GEO media plan with named placements, indicative CPMs and projected outcomes for the fixtures you pick.
Campaign setup with CPC or CPM buying and FTD postbacks to your tracker.
Four-Step Fraud Control cuts weak sources before they burn match-day budget.
Placements that bring deposits get more budget for the next match. Weak ones are cut.
Talk to your manager directly
A plan for the fixtures and GEOs you care about, built by your manager.
Request a GEO media plan. Your manager shortlists placements for your GEOs, launches a test on CPC or CPM and connects FTD postbacks to your tracker. You keep the sources that bring deposits and cut the rest.
Most big self-serve ad platforms run gambling ads only for operators licensed in each country they target, and some don’t run them at all. On Bitmedia, sports betting ads run across 800+ verified publishers in crypto and gambling-friendly media. You see named placements before you scale.
Yes. Each country sets its own rules for gambling advertising, and licences are granted country by country. India, for example, has banned ads for online money games in any media since 1 May 2026. Your team confirms local requirements for every GEO before launch. This is not legal advice.
Plan two weeks before the first fixture and launch a test a week before kick-off. That leaves time to find the placements that bring registrations before demand peaks. The best World Cup campaigns were built the same way, before the first match. For a full tournament, see how to split budget across the stages.
Both. With FTD postbacks connected, you can compare placements by first-time deposits, not just clicks.
Crypto sportsbooks can reach people who already hold wallets. Bitmedia uses wallet-level signals to find onchain audiences, then refines by GEO, device, OS and language.
